Digital Marketing Strategist

About this role

We’re looking for an experienced Digital Marketing Strategist (Freelance, Remote) to support a Melbourne-based digital marketing agency working across performance marketing, brand strategy and AI.

This is a hands-on, client-facing role where you’ll manage Google and Meta Ads, own paid acquisition strategy, and work alongside AI-supported tools and agents to analyse performance, validate recommendations and implement campaign changes.

Engagement Details
Type: Freelance / Part-time
Duration: 6 months
Commitment: Approximately 15 hours per week
Location: Australia or New Zealand
Timezone: AEST-compatible
Schedule: Hours can be distributed across the week, with agreed availability for client meetings.
Requirements
Responsibilities

• Manage and optimise Google Ads and Meta/Facebook Ads accounts.

• Own paid acquisition strategy and implement campaign changes.

• Review, validate, and act on recommendations generated by AI agents.

• Use campaign data to identify opportunities and improve performance.

• Advise clients across performance, creative, brand and growth strategy.

• Build strong client relationships and communicate recommendations confidently.

• Collaborate with technical specialists across analytics, tracking and dashboarding
Requirements

• Previous experience in performance marketing, paid media or digital acquisition.

• Strong hands-on experience with Google Ads and Meta Ads.

• Experience managing paid media budgets of approximately AUD20K+ per month.

• Strong understanding of performance and brand marketing.

• Strong client-facing and relationship management skills.

• Comfortable using AI tools and agents as part of marketing workflows.

• Experience with Claude, Claude Code, Codex, ChatGPT, prompt engineering or AI marketing automation is highly valued.

• Experience with GA4, Google Merchant Centre, tracking and dashboarding is a plus.