Digital Marketing Specialist - Video, Media Editing & AI (Remote/Hybrid)

About this role

Role Overview
MySigrid is looking for a creative and results-driven Digital Marketing Specialist with strong expertise in video production, media editing, and AI-assisted content creation.
This role will be responsible for producing compelling digital content, managing multichannel marketing campaigns, and strengthening our online presence. The ideal candidate combines creative storytelling with data-driven marketing and can independently transform ideas, briefs, and raw footage into polished content that generates engagement, leads, and conversions.

Key Responsibilities

Video and Media Production

• Plan, edit, and produce short-form and long-form video content for social media, advertising, websites, webinars, recruitment campaigns, and client communications.

• Turn raw footage, interviews, screen recordings, and existing materials into polished, engaging content.

• Create reels, TikTok-style videos, YouTube content, testimonials, promotional videos, explainers, and motion graphics.

• Add captions, transitions, music, sound effects, graphics, animations, and brand elements.

• Repurpose long-form videos into short clips and platform-specific content.

• Perform basic audio enhancement, color correction, image retouching, and thumbnail design.

• Maintain consistent visual quality and brand identity across all content.
Digital Marketing

• Develop and execute content plans across LinkedIn, Facebook, Instagram, YouTube, TikTok, email, and other relevant channels.

• Create campaign concepts, content calendars, scripts, captions, landing-page copy, and promotional materials.

• Support paid advertising campaigns by producing creative assets and testing different formats, messages, and calls to action.

• Manage content publishing, scheduling, community engagement, and campaign coordination.

• Apply SEO principles to website, blog, and video content.

• Monitor campaign performance and recommend improvements based on engagement, leads, conversions, and audience behavior.

• Collaborate with sales, recruitment, operations, and leadership teams on campaigns and business priorities.

• Monitor digital marketing trends, competitor activity, and emerging content formats.
AI-Assisted Content Creation

• Use generative AI tools to accelerate research, ideation, scripting, copywriting, editing, design, and content repurposing.

• Create effective prompts and repeatable AI-assisted workflows for marketing production.

• Use AI video, image, voice, captioning, transcription, and enhancement tools where appropriate.

• Review and refine all AI-generated material to ensure accuracy, originality, brand alignment, and natural human quality.

• Identify opportunities to improve marketing efficiency through automation and AI.

• Follow company standards for confidentiality, intellectual property, and responsible AI use.
Requirements

• 2–4 years of experience in digital marketing, video editing, multimedia production, or a closely related role.

• Strong portfolio demonstrating professional video editing, social media content, and marketing campaigns.

• Advanced proficiency with video-editing software such as Adobe Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro, or CapCut.

• Strong working knowledge of graphic-design tools such as Adobe Photoshop, Illustrator, or Canva.

• Practical experience with AI tools for content generation, editing, design, transcription, or workflow automation.

• Excellent visual storytelling, pacing, typography, composition, and sound-editing skills.

• Good understanding of social media algorithms, platform-specific formats, and content best practices.

• Ability to write clear scripts, captions, headlines, and marketing copy.

• Strong attention to detail and quality control.

• Ability to manage multiple projects, meet deadlines, and work independently in a remote environment.

• Strong written and spoken English communication skills.
Preferred Qualifications

• Experience marketing professional services, remote staffing, virtual assistance, B2B services, or recruitment solutions.

• Experience with paid social media advertising and creative performance testing.

• Familiarity with Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, Google Ads, email marketing platforms, and social scheduling tools.

• Knowledge of marketing automation, CRM systems, landing-page builders, and lead-generation funnels.

• Experience recording or directing interviews, webinars, testimonials, or podcast content.

• Familiarity with AI platforms such as ChatGPT, Claude, Gemini, Midjourney, Adobe Firefly, Runway, Descript, ElevenLabs, or similar tools.
Success Measures
Performance will be measured through:

• Consistent delivery of high-quality content on schedule

• Growth in engagement, reach, followers, and qualified website traffic

• Marketing-qualified leads and campaign conversion rates

• Video watch time, completion rate, and click-through rate

• Quality and performance of advertising creatives

• Effective repurposing of existing content

• Brand consistency and accuracy

• Faster production and improved efficiency through responsible AI use
Core Competencies

• Creative storytelling

• Video and multimedia production

• Digital campaign execution

• AI fluency and adaptability

• Commercial awareness

• Analytical thinking

• Project and time management

• Attention to detail

• Collaboration and accountability

• Initiative and continuous improvement
Application Requirements
Applicants should submit:

• An updated résumé

• A portfolio or showreel featuring recent video and multimedia work

• Two or three examples of marketing content or campaigns they personally developed

• A brief explanation of the AI tools they use and how these tools improve their workflow

• A description of their exact contribution to each portfolio sample
Shortlisted candidates may be asked to complete a brief, paid practical assessment involving video editing, content…