Digital Marketing Specialist - Email, Paid Media & Lead Generation | Rem

About this role

Digital Marketing Specialist – Email, Paid Media & Lead Generation | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Digital Marketing Specialist to execute multi-channel campaigns that generate leads, improve conversions, and drive measurable business growth.
This is a hands-on role spanning email marketing, paid advertising, social media, landing pages, marketing automation, and analytics. You’ll work closely with sales to improve lead quality and campaign performance.
What You’ll Do

• Plan, launch, and optimize digital marketing campaigns

• Manage email marketing and lead-nurture campaigns

• Support paid search and paid social campaigns

• Create and optimize landing pages and campaign assets

• Coordinate content across social media channels

• Maintain marketing automation workflows

• Monitor website traffic, leads, and conversion performance

• Analyze campaign results and recommend improvements

• Collaborate with sales to improve lead quality and conversion

• Test messaging, campaigns, and funnels to improve performance

Requirements

• 2+ years of digital marketing experience

• Hands-on experience with:

• Email marketing

• Social media

• Paid advertising

• Digital analytics

• Familiarity with Google Analytics and marketing automation tools

• Strong understanding of lead generation and conversion funnels

• Strong analytical and copywriting skills

• Comfortable tracking campaign performance and making data-driven improvements

• Ability to execute independently in a remote environment

• Strong written and verbal English communication

What Success Looks Like

• Consistent growth in qualified leads

• Improved campaign and landing-page conversion rates

• Strong email and nurture campaign performance

• Efficient paid media execution

• Reliable marketing automation workflows

• Better lead quality and sales conversion

Interview Process

• Initial Screening Call

• Spark Hire Video Interview

• Recruiter Interview

• Client Interview

• Offer & Onboarding

Apply Now
If you’re a hands-on digital marketer who understands email, paid media, social, automation, analytics, and lead generation, apply now to help build campaigns that turn marketing activity into measurable growth.
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Originally posted on Himalayas