Digital Marketing Specialist

About this role

ROLE SUMMARY

GP Strategies is The Learning Velocity Company™ — a global leader in workforce transformation, helping the world's largest organizations build capability and grow through their people. We're looking for a Digital Marketing Specialist to help bring our B2B campaigns to life across paid media, email, and marketing automation, working closely with the Digital Marketing & ABM Manager to drive pipeline and brand visibility for GP Strategies globally.

This is a great fit for someone who enjoys owning campaigns end-to-end, is comfortable working with data, and is motivated to keep learning and improving with every iteration.

KEY RESPONSIBILITIES

Plan, build, and manage B2B paid media campaigns, primarily across Google Ads (Search & Display) and LinkedIn Ads

Develop and optimize audience targeting, ad copy, and creative assets for each channel and persona

Build and execute email marketing campaigns and nurture flows— from content coordination through deployment — using HubSpot Marketing Hub

Own campaign execution in HubSpot: segmentation, workflows, asset assignment and UTMs tracking

Monitor campaign performance and deliver regular insights and recommendations to stakeholders

Run A/B tests across ads, email campaigns, documenting learnings for continuous improvement

Register and manage campaigns through our governance process — intake, approvals, and go-to-market (GTM) readiness checks

Coordinate with content, creative and web teams on landing pages and campaign related assets.

Partner with RevOps/Marketing Ops on lead data quality, attribution, and reporting.

Support ABM initiatives, including account targeting and campaign execution

QUALIFICATIONS

Required

3–5 years of hands-on experience in B2B paid media, demand generation, or digital marketing

Hands-on experience managing paid campaigns on LinkedIn Ads and Google Ads, from setup through optimization

HubSpot Marketing Hub experience (intermediate level, 2–3+ years) — running email campaigns, segmentation, workflows, asset management, and reporting.

A data-driven mindset — comfortable making decisions from campaign performance, not instinct

Advanced English (C1 or above), written and spoken, with strong B2B copywriting skills

Ability to translate strategic messaging into campaign execution

Bachelor's degree in Marketing, Business, Communications, or a related field

Preferred (nice to have)

Experience in a SaaS or B2B tech company

Google Ads or LinkedIn Marketing Solutions certification

Knowledge of GA4, Google Tag Manager, and reporting via Power BI or Looker Studio

Experience with ABM platforms (Demandbase, 6sense, Apollo.io, or similar)

Experience supporting ABM programs or named-account campaigns

Familiarity with AI tools for marketing optimization

Exposure to data privacy or marketing compliance certification (IAPP CIPP/E, CIPM, or equivalent)

WHAT WE OFFER

100% remote work with global collaboration

Exposure to international teams and Fortune 500 clients

Direct impact on revenue and pipeline growth

Long-term career development opportunities

A collaborative environment balancing strategy and execution

Originally posted on Himalayas