Digital Marketing Specialist

About this role

We are looking for a Digital Marketing Specialist to join our team in Athens and support the growth of our digital presence across multiple brands.
This role reports directly to the Marketing Director and plays a key role in managing and optimising our digital presence across multiple brands.

This is a hands-on role for a professional who enjoys working across websites, digital content, SEO and online campaigns, ensuring consistency and high performance across all digital touchpoints.
You will collaborate with internal teams and external partners to manage digital projects, optimise user experience and enhance overall digital performance, gaining exposure to a broad range of digital marketing activities.

Key Responsibilities

Website Management & Digital Presence
Oversee and coordinate the maintenance and continuous update of Group websites and landing pages
Manage content updates across multiple websites (WordPress or similar CMS)
Ensure consistency, accuracy and optimisation of website content
Support SEO initiatives and website performance improvements
Coordinate with developers and external partners for website updates and improvements.

Digital Campaigns & Content
Support the development and execution of digital marketing campaigns across online channels
Create and manage content for websites, newsletters and digital platforms
Ensure consistency of messaging and brand tone across all digital assets
Identify opportunities to improve digital performance and user experience

Social Media Coordination
Coordinate content updates and communication with external social media partners
Support content creation and ensure alignment with brand guidelines
Monitor performance and contribute ideas to enhance engagement

Performance Monitoring & Reporting
Monitor digital performance using analytics tools (Google Analytics, social media insights etc.)
Analyse results and provide insights for continuous improvement
Track KPIs across websites and digital campaigns

Collaboration & Project Coordination
Liaise with internal teams and external partners (digital agencies, developers, content creators)
Ensure alignment of messaging across different digital channels
Coordinate multiple digital projects and ensure timely delivery
Requirements
2–4 years of experience in Digital Marketing or similar role
Bachelor’s degree in Marketing, Communications, Business or related field
Experience managing website content (WordPress or similar CMS)
Good understanding of SEO principles and digital optimization
Experience coordinating digital campaigns and content updates
Familiarity with analytics tools (e.g. Google Analytics)
Experience working with external partners or agencies

Desired Skills
Excellent copywriting and copy-editing skills
Strong organisational and multitasking abilities
Attention to detail and sense of ownership
Good understanding of digital marketing channels
Ability to coordinate multiple stakeholders and projects
Strong communication and collaboration skills
Proactive mindset with problem-solving approach
Ability to prioritise and meet deadlines
Team-oriented attitude

Benefits
A collaborative and dynamic work environment
The opportunity to work with a leading healthcare organization in Greece
A supportive and inclusive company culture
Employee Healthcare Discount Policy for hospitalization and diagnostic tests across Group facilities
Partner Supermarket Discount Card for employees

What to Expect from the Selection Process
Following the initial review of your application, you may be invited to answer a few short video-recorded questions as part of our assessment process.
This stage helps us better understand your experience, motivation, and interest in the role before selecting candidates to move forward to the interview stage.
If selected, you will receive further information and instructions via email.