Digital Marketing Manager

About this role

<div class="content-intro"><p>Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day. </p> <p>Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, <a href="https://www.linkedin.com/in/pingwu/">Ping Wu</a>, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.</p> <p>Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.</p></div><div class="qMYqUG_convSearchResultHighlightRoot"> <div class="" data-turn-id-container="request-WEB:b57f291a-6545-4c38-9c66-4fe7cd49506c-0" data-is-intersecting="true"> <section class="text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&:has([data-writing-block])>*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" data-turn-id="request-WEB:b57f291a-6545-4c38-9c66-4fe7cd49506c-0" data-turn-id-container="request-WEB:b57f291a-6545-4c38-9c66-4fe7cd49506c-0" data-testid="conversation-turn-2" data-turn="assistant"> <div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)"> <div class="[--thread-content-max-width:40rem] @w-lg/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn" data-conversation-screenshot-content=""> <div class="flex max-w-full flex-col gap-4 grow"> <div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&]:mt-1" data-message-author-role="assistant" data-message-id="c5e848e6-25fe-40a6-98df-7575370125ff" data-turn-start-message="true" data-message-model-slug="gpt-5-5"> <div class="flex w-full flex-col gap-1 empty:hidden"> <div class="markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling"> <h2 class="PDq2pG_selectionAnchorContainer" data-section-id="199339u" data-start="1133" data-end="1149">Role Overview</h2> <p data-start="1151" data-end="1612">We're looking for a hands-on Digital Marketing Manager to own and scale our global paid media programs across LinkedIn, Google, Meta, and emerging channels. In this role, you'll drive campaign execution from strategy through optimization, partner closely with Creative and Marketing Ops, and use AI-powered workflows to help Cresta reach the right buyers more efficiently. You'll join a lean growth team where your work directly influences pipeline and revenue.</p> <h2 data-section-id="r8dte7" data-start="1614" data-end="1633">Responsibilities</h2> <ul data-start="1635" data-end="2854"> <li data-section-id="1xa7pnm" data-start="1635" data-end="1774">Own day-to-day execution and optimization of global paid media campaigns across LinkedIn, Google, Meta, and emerging advertising channels</li> <li data-section-id="d1fxdb" data-start="1775" data-end="1933">Plan, launch, and optimize campaigns end-to-end, including audience strategy, campaign setup, creative testing, bidding, budgeting, and performance analysis</li> <li data-section-id="lwikk1" data-start="1934" data-end="2071">Monitor campaign pacing against budget and pipeline goals, proactively identifying risks and adjusting strategy to maximize performance</li> <li data-section-id="1apxtbp" data-start="2072" data-end="2201">Partner closely with Creative to develop high-performing ad creative and continuously test new messaging, formats, and concepts</li> <li data-section-id="667iol" data-start="2202" data-end="2339">Leverage AI tools and audience enrichment platforms such as Clay to improve targeting, automate workflows, and increase team efficiency</li> <li data-section-id="1ejf80" data-start="2340" data-end="2451">Partner with Marketing Operations to ensure accurate conversion tracking, attribution, and pipeline reporting</li> <li data-section-id="1uns2r8" data-start="2452" data-end="2585">Analyze campaign performance and present actionable insights and recommendations to marketing leadership and executive stakeholders</li> <li…