Digital Marketing Manager

About this role

Digital Marketing Manager (B2B Growth & Demand Generation) – Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Eastern Time (EST)
About the Role
At Pavago, one of our clients is hiring a Digital Marketing Manager (B2B) to lead and scale the company’s marketing strategy across paid media, organic growth, outbound marketing, and brand initiatives.
This is a high-impact leadership role that combines strategic planning with hands-on execution. You’ll own the entire B2B marketing funnel—from demand generation and lead nurturing to brand positioning and performance optimization—while working closely with leadership and sales to drive measurable pipeline and revenue growth.
If you’re a data-driven marketer who enjoys building growth engines, optimizing campaigns, and making a direct business impact, this role is built for you.
What You’ll Own
Marketing Strategy & Leadership

• Develop and execute a comprehensive B2B marketing strategy aligned with business growth objectives.

• Own the marketing funnel from awareness through conversion and customer acquisition.

• Partner closely with leadership and sales to align marketing initiatives with revenue goals.

• Build, manage, and mentor internal marketing resources, agencies, or contractors as needed.

• Identify scalable opportunities across acquisition, retention, and brand marketing.

Campaign Management & Growth

• Plan, launch, and optimize campaigns across:

• Paid Media

• SEO

• Email Marketing

• Outbound Marketing

• Social Media

• Partnerships

• Content Marketing

• Manage marketing budgets to maximize ROI and efficiency.

• Oversee campaign messaging, positioning, and creative direction.

• Launch performance-driven campaigns focused on pipeline growth and customer acquisition.

• Continuously test new acquisition channels, audiences, creatives, and messaging strategies.

Analytics & Performance Optimization

• Track and analyze key marketing metrics, including:

• Customer Acquisition Cost (CAC)

• Cost Per Lead (CPL)

• Return on Ad Spend (ROAS)

• Conversion Rates

• Website Traffic

• Marketing Qualified Leads (MQLs)

• Sales Qualified Leads (SQLs)

• Revenue Attribution

• Build dashboards and reports using platforms such as:

• HubSpot

• Google Analytics

• Looker Studio

• Present actionable insights and recommendations to leadership.

• Continuously improve campaign performance through A/B testing and experimentation.

Content, Branding & Messaging

• Collaborate with content, design, and technical teams to deliver consistent marketing execution.

• Guide brand positioning and messaging across all marketing channels.

• Support development of:

• Blogs

• Landing pages

• Outbound campaigns

• Marketing assets

• Ensure messaging aligns with customer pain points, business goals, and brand voice.

Cross-Functional Collaboration

• Work closely with Sales to improve lead quality and funnel conversion.

• Partner with Operations and Product teams to align marketing with business priorities.

• Contribute to go-to-market strategies and broader company growth initiatives.

What Makes You a Strong Fit

• Strategic thinker who connects marketing execution with business outcomes.

• Hands-on operator comfortable managing campaigns directly.

• Data-driven marketer who enjoys testing, experimentation, and optimization.

• Strong storyteller with excellent messaging and positioning skills.

• Collaborative leader who communicates effectively across departments.

• Comfortable balancing long-term strategy with day-to-day execution.

Required Experience & Skills
Experience

• Proven experience in senior B2B marketing leadership roles such as:

• Head of Marketing

• Growth Lead

• Senior Marketing Manager

• Demonstrated success driving measurable growth through:

• Paid Advertising

• Outbound Marketing

• SEO

• Organic Growth

• Experience balancing strategic planning with hands-on campaign execution.

Technical Skills
Strong experience with:

• LinkedIn Ads

• Google Ads

• Meta Ads

• HubSpot

• Marketing analytics platforms

• Outbound marketing systems

Core Competencies

• Strong analytical mindset with the ability to translate marketing data into business decisions.

• Excellent leadership and stakeholder management skills.

• Strong project management and organizational abilities.

• Experience optimizing campaigns based on performance metrics.

Nice-to-Have

• Experience leading marketing for:

• B2B services

• SaaS companies

• Professional services firms

• Experience with:

• Account-Based Marketing (ABM)

• Performance-driven demand generation

• Familiarity with:

• Salesforce

• Marketo

• Marketing automation platforms

• Experience managing agencies or cross-functional marketing teams.

• Strong branding, storytelling, and positioning expertise.

• Experience scaling marketing systems in high-growth organizations.

What a Typical Day Looks Like

• Review campaign dashboards and marketing KPIs.

• Optimize active paid and organic campaigns.

• Meet with leadership, sales, and content teams to align priorities.

• Launch and refine multi-channel marketing campaigns.

• Monitor lead quality, pipeline performance, and funnel conversion.

• Test new acquisition strategies, audiences, creatives, and messaging.

• Analyze marketing performance and prepare strategic recommendations.

In short: You’ll own the company’s B2B marketing strategy, optimize performance across every stage of the funnel, and drive measurable pipeline and revenue growth.
Key Metrics for Success (KPIs)

• Marketing Qualified Leads (MQLs)

• Sales Qualified Leads (SQLs)

• Customer Acquisition Cost (CAC)

• Marketing ROI

• Website traffic and conversion growth

• Lead-to-opportunity conversion

• Opportunity-to-customer conversion

• Paid campaign performance and ROAS

• Brand visibility, engagement, and audience growth

Why Join Us?

• Own the company’s B2B marketing strategy end-to-end.

• Direct impact on pipeline growth and revenue…