Digital Marketing Manager

About this role

<div class="content-intro"><p><span style="font-size: 10pt;">Arkestro's Predictive Procurement Platform applies AI, game theory, and behavioral science to enterprise negotiations. It moves teams away from reactive supplier bidding toward data-driven offers that reduce friction and help both buyers and suppliers reach better outcomes faster. </span><br><br><span style="font-size: 10pt;">Arkestro helps procurement teams influence more enterprise spend and uncover savings that traditional sourcing approaches often leave behind by applying predictive intelligence to how sourcing events are designed and executed.</span><br><br><span style="font-size: 10pt;">We’re a hyper-growth company looking for people who take ownership and are comfortable working through complexity. This is a tremendous opportunity if you want to do meaningful work and help shape how large enterprises run procurement… Arkestro is a place where you can have a big impact.  See Arkestro in action at<a href="http://arkestro.com/"> </a><a href="http://arkestro.com">arkestro.com</a>.</span></p></div><p><strong>About this Role</strong></p> <p>Our Director of Digital Marketing plays a key role in driving Arkestro’s growth and brand visibility. We’re looking for someone who goes beyond campaign execution—someone eager to experiment, innovate, and discover new ways to engage our audience and elevate the impact of our digital marketing. In our small, collaborative team, you’ll balance strategy and execution to scale our reach and impact.</p> <p><strong>Responsibilities</strong></p> <ul> <li>Plan, execute, and optimize digital marketing campaigns across various channels (e.g. social media, email, SEO, paid advertising)</li> <li>Develop and implement SEO strategies e.g. improving organic search rankings (Google, LinkedIn, Supply Chain / Procurement digital sites)</li> <li>Manage and update the Arkestro website, including optimizing landing pages and website content for conversions; and, analyzing website traffic and user behavior to identify areas for improvement</li> <li>Build and refine lead funnels and nurturing workflows in CRM tools e.g. HubSpot, Salesforce</li> <li>Manage paid advertising campaigns (e.g., Google Ads, LinkedIn ads, 6sense ads)</li> <li>Track, analyze and report on campaign performance using data to guide experiments and make recommendations for improvement</li> <li>Manage a team of digital marketing consultants to execute and deliver against our business priorities</li> <li>Ensure consistent brand voice and design across all channels, maintaining a unified and cohesive identity in all marketing materials and communications</li> <li>Thrive in a fast-paced environment and be ready to wear multiple hats, stepping in to support high-priority initiatives beyond core responsibilities</li> </ul> <p><strong>Qualifications</strong></p> <ul> <li>5+ years experience working in digital marketing, ideally for a SaaS company </li> <li>Experience with CRM, marketing automation, and analytics platforms (Hubspot is a must)</li> <li>Experience with Intent Marketing platforms such as Zoominfo, 6Sense, etc</li> <li>Proven track record of delivering projects on time for executive-level teams</li> <li>Ability to work in a fast-paced environment within a growth stage company and passion to work with disruptive technology</li> <li>Ability to prioritize, multi-task and manage time efficiently</li> <li>Exhibit a keen eye for detail in designing documents, website layouts, ads, and social media cards, ensuring visually appealing and on-brand assets.</li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="title">Pay Range</div><div class="pay-range"><span>$100,000</span><span class="divider">—</span><span>$130,000 USD</span></div></div></div><div class="content-conclusion"><div> <p><span style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 10pt;">Arkestro is committed to providing our employees with a benefits package designed to give you the flexibility you need to ensure a healthy life/work balance. Arkestro offers our employees great benefits and perks, including, but not limited to:</span></p> <ul> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 10pt;">Competitive salary and startup equity</span></li> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 10pt;">Medical, Dental, Vision insurance premiums covered up to 100% (employee only)</span></li> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 10pt;">401K discretionary employer matching</span></li> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 10pt;">Unlimited…