Digital Marketing - Lead Generation Manager

About this role

Build the Revenue Engine Behind a Global Industrial Brand
Generating leads is easy.
Building a system that consistently turns technical interest into qualified opportunities, quoting activity, and revenue growth is much harder.
That's exactly what they're looking for.
Our client is seeking a hands-on Digital Marketing - Lead Generation Manager to own and optimize the connection between marketing, sales, engineering, and revenue generation. This is an opportunity for a marketing professional who enjoys building systems, improving accountability, and creating measurable business impact—not simply launching campaigns and reporting on clicks.
If you're passionate about revenue marketing, HubSpot, sales alignment, and transforming data into growth, this role offers the chance to make a significant impact within a growing industrial manufacturing company.
Why This Opportunity Matters
At our client's, marketing is expected to contribute directly to business growth.
They're looking for someone who can create a structured and measurable demand generation engine that moves prospects through the entire customer journey—from initial awareness to qualified opportunity, quoting activity, and recurring revenue.
You'll work closely with Sales, Application Engineering, Design Engineering, and Leadership to ensure every qualified opportunity receives the attention, follow-up, and support required to generate commercial results.
This role is ideal for someone who wants ownership, visibility, and the opportunity to directly influence company growth.
About Our Client
Our client designs and manufactures high-performance mixers and agitators used in industrial process applications around the world. Our customers operate in industries including energy, chemicals, water treatment, mining, and natural resources.
What differentiates us is not simply our equipment—it's our ability to understand customer processes and deliver engineered solutions that improve operational performance and create measurable value.
As they continue to grow, they are investing in the systems, processes, and talent needed to strengthen our market presence and accelerate revenue growth.
What You'll Lead
As Digital Marketing - Lead Generation Manager, you'll take ownership of the company's inbound demand generation and revenue marketing systems.
Your focus will include:
Building and optimizing a scalable inbound lead generation engine
Managing and enhancing the HubSpot Marketing Hub and Sales Hub
Improving lead flow, lifecycle management, and lead quality
Driving stronger MQL-to-SQL conversion performance
Supporting quoting activity through better lead nurturing and sales alignment
Reactivating dormant accounts and strengthening recurring customer revenue
Creating dashboards, reporting systems, and revenue visibility for leadership
Managing external marketing agencies and technology vendors
Establishing accountability and performance measurement across campaigns and initiatives
You'll also play a key role in improving communication and collaboration between Marketing, Sales, Application Engineering, Design Engineering, and Leadership teams.
What Success Looks Like
In this role, success is measured by outcomes—not activity.
You'll know you're making an impact when:
Marketing-qualified leads consistently convert into sales opportunities
Lead response times improve
Quote activity increases from qualified opportunities
HubSpot data becomes cleaner, more reliable, and more actionable
Recurring customer revenue grows through account engagement initiatives
Sales teams demonstrate stronger follow-up discipline
Leadership gains clear visibility into pipeline and revenue performance
Marketing investments generate measurable business results
Requirements
Required
5+ years of experience in Demand Generation, Revenue Marketing, Marketing Operations, Sales Operations, or Revenue Operations
Advanced hands-on experience with HubSpot Marketing Hub and Sales Hub
HubSpot implementation and optimization experience
Experience developing email campaigns, nurture programs, lead scoring systems, segmentation strategies, and marketing automation workflows
Experience managing MQL-to-SQL conversion processes in a B2B environment
Strong CRM management, reporting, and analytics capabilities
Excellent communication and stakeholder management skills
Preferred
Experience in industrial manufacturing, engineered products, OEM, process equipment, or technical B2B environments
Experience integrating HubSpot with ERP systems, quoting tools, or sales automation platforms
Account-Based Marketing (ABM) experience
Experience reactivating dormant accounts and driving recurring revenue growth
Experience leading inside sales teams or supporting sales operations
Experience leveraging AI tools to improve marketing execution, CRM quality, or sales productivity
Vendor management experience with agencies and external service providers
What Makes You Successful
You'll thrive in this role if you're equally comfortable thinking strategically and executing tactically.
You understand that successful demand generation requires more than campaigns—it requires process discipline, strong systems, sales alignment, and relentless optimization.
You're highly proficient with HubSpot and enjoy building workflows, dashboards, lead scoring models, lifecycle processes, and automation systems that improve business performance.
You have experience working in B2B environments and understand how to market technical products, engineered solutions, industrial equipment, or complex services.
You're analytical, data-driven, and confident working with sales teams to improve lead conversion and revenue outcomes.
Experience with manufacturing, industrial markets, OEMs, capital equipment, engineered products, or technical sales environments will be highly valued.
Benefits
What's In It For You
Opportunity to own and shape the company's demand generation strategy
Direct exposure to leadership and company-wide…