Digital Marketing Lead

About this role

Digital Marketing Lead
About the Role
We are seeking a highly capable, hands-on Digital Marketing Lead with strong expertise in Google Ads, Meta Ads (Facebook and Instagram), and performance-driven lead generation.
This role focuses on planning, executing, managing, and optimising paid advertising campaigns to drive qualified leads, improve conversions, and maximise return on investment (ROI). You will also support broader digital marketing initiatives, including website management, conversion rate optimisation (CRO), analytics, and SEO.
Reporting to the Head of Growth Marketing, you will work closely with internal stakeholders and external agencies to improve digital marketing performance and support business growth.
You don't need to have held a Lead or Manager title to apply. We welcome both experienced digital marketing professionals and junior/mid-level Paid Media or Performance Marketing Specialists with at least 3 years of strong hands-on paid media experience, including Google Ads and Meta Ads campaign management.
Your strongest expertise should be in hands-on paid advertising. Experience across other digital marketing channels is highly valued, but you do not need to be an expert in every area to be considered.
We value practical experience, technical expertise, campaign ownership, and measurable results over seniority or job title.
This is a full-time position offering the flexibility to work either fully remotely or in a hybrid arrangement. The role requires excellent written and spoken English and close collaboration with stakeholders during Australian business hours.
Key Responsibilities & Duties
Paid Search & Paid Social

• Plan, execute, manage, and optimise paid search campaigns across Google Ads, Bing/Microsoft Ads, and other relevant platforms.

• Manage Meta Ads campaigns across Facebook and Instagram, including campaign setup, audience targeting, budget allocation, testing, optimisation, and performance monitoring.

• Oversee and support LinkedIn Ads campaigns to drive engagement, conversions, and B2B lead generation.

• Conduct keyword research, develop bidding strategies, analyse search terms, and optimise campaign budgets to improve acquisition efficiency.

• Monitor campaign performance and identify opportunities to improve cost per lead (CPL), cost per acquisition (CPA), conversion rates, ROAS, and overall ROI.

• Develop advertising copy and creative briefs in collaboration with designers and content teams.

• Collaborate with internal stakeholders and external agencies to align paid advertising campaigns with broader marketing objectives.

• Use AI-powered tools to streamline campaign creation, optimisation, and performance reporting.

• Work closely with Sales and Customer Success teams on targeted and account-based marketing campaigns.

• Continuously evaluate advertising spend and campaign effectiveness against lead generation and acquisition targets.

Website Management & Conversion Rate Optimisation

• Manage the company website using WordPress, including creating and publishing pages, updating content, and maintaining a seamless user experience.

• Plan and implement conversion rate optimisation (CRO) initiatives, including A/B testing and landing page optimisation.

• Optimise website pages for usability, performance, SEO, and lead generation.

• Analyse website performance and user behaviour to identify opportunities for improving conversions.

• Collaborate with internal teams and agencies on website improvements and digital marketing initiatives.

SEO & Answer Engine Optimisation

• Work with the Head of Growth Marketing and external SEO agency to support SEO strategy and execution.

• Maintain SEO best practices, including on-page optimisation, metadata, internal linking, and website structure.

• Collaborate with the Content team to implement SEO initiatives.

• Monitor organic search performance and recommend opportunities for improvement.

• Support emerging search optimisation practices, including Answer Engine Optimisation (AEO).

Analytics, Tracking & Reporting

• Develop and maintain performance reports covering paid advertising campaigns, website traffic, lead generation, and conversion metrics.

• Analyse digital marketing performance to identify trends, opportunities, and areas for optimisation.

• Use Google Analytics 4 (GA4) and Google Tag Manager (GTM) for analytics, conversion tracking, and reporting.

• Implement and maintain tracking across websites, advertising platforms, and HubSpot where applicable.

• Translate campaign and website data into actionable recommendations to improve marketing effectiveness and ROI.

Collaboration & Stakeholder Management

• Work closely with the Head of Growth Marketing and internal teams to ensure digital marketing initiatives support business objectives.

• Manage relationships with external digital marketing agencies and ensure projects are delivered on time and within budget.

• Collaborate with Sales, Customer Success, and Content teams to support lead generation campaigns.

• Coordinate the development of landing pages, advertising creatives, and marketing content.

• Stay updated on industry trends, advertising platform developments, and emerging digital marketing technologies.

Required Experience & Skills

• At least 3 years of recent, hands-on paid media experience, with demonstrated ability to independently manage and optimise both Google Ads and Meta Ads campaigns. Applications are welcome from both experienced digital marketing professionals and junior/mid-level performance marketing specialists.

• Proven experience personally managing Google Ads campaigns end-to-end, including campaign setup, keyword research, bidding, budget optimisation, search-term analysis, conversion tracking, and reporting.

• Strong practical experience managing Meta Ads campaigns, including campaign creation, audience targeting, budget management, testing, and performance optimisation.

• Demonstrated ability…