Digital Marketing Executive

About this role

About BMLL:
BMLL is the leading independent provider of harmonised Level 3, 2 and 1 historical data and analytics across global equities, ETFs, futures and US equity options. We provide market participants with immediate access to granular T+1 order book data and advanced analytics, enabling them to accelerate research, optimise trading strategies, and better understand market behaviour.
BMLL was acquired in 2025 by Nordic Capital, alongside minority shareholder Optiver, marking a joint commitment to accelerate the company’s next phase of growth.
We offer an inclusive and collaborative culture, a hybrid working environment that includes regular days in our London office, weekly team lunches, and a variety of out-of-hours social activities.
For more information, visit our website or follow us on X (@bmlltech) and LinkedIn @ bmll

The Role:
The Digital Marketing Executive is a hands-on, execution-focused role that sits at the heart of BMLL’s marketing operation. Reporting directly to the Head of Digital Marketing, the successful candidate will be responsible for the day-to-day management and execution of campaigns across paid, organic, and direct channels, supporting the full commercial pipeline from awareness through to conversion and retention.
This is not a strategic or managerial position; it is a role for a capable digital practitioner who is comfortable operating across a broad marketing technology stack and who takes genuine pride in the quality and performance of their execution. The right candidate will bring three or more years of hands-on B2B digital marketing experience, strong analytical capability, and a working knowledge of the tools and platforms that underpin modern demand generation in a complex, relationship-driven sales environment.
There is a clear and genuine pathway for the successful candidate to take ownership of specific channels as they demonstrate proficiency and build internal credibility. BMLL’s marketing function is growing, and this role is designed to grow with it.

What we're looking for:
The successful candidate will be a commercially minded digital marketing practitioner who takes genuine ownership of their work. They will be detail-oriented and delivery-focused, comfortable operating independently across multiple workstreams without sacrificing quality or accuracy. They will understand that in a B2B environment, and particularly in capital markets, trust is built through consistency, precision, and relevance, and they will apply that understanding to everything they produce.
BMLL’s marketing function is a small, high-output team operating in close alignment with sales and product. The right candidate will be a strong collaborator who can communicate clearly with technical and non-technical colleagues alike, manage competing priorities effectively, and bring a structured approach to campaign planning and reporting. They will be motivated by measurable results and willing to work in a fast-paced environment where priorities can shift and initiative is expected.
This role is best suited to someone who is ready to move beyond generalist support work and take meaningful ownership of specific channels, with the ambition to develop into a more senior individual contributor as the team grows.

Key Responsibilites:
The Digital Marketing Executive will work closely with the Head of Digital Marketing to plan, build, and optimise campaigns across all relevant digital channels. The role spans campaign execution, paid media management, account-based marketing operations, web and SEO support, email marketing, social media, and supporting performance reporting. Specific responsibilities include the following:
Campaign Execution
Multi-channel campaign delivery: Take end-to-end ownership of campaign execution across paid, organic, and direct channels, ensuring alignment with pipeline and revenue objectives.
Asset coordination: Manage the production and deployment of digital campaign assets in coordination with design and content teams, ensuring accuracy and on-brand execution.
Communications calendar: Maintain the marketing communications calendar, providing the wider go-to-market team with a consistent, forward-looking view of planned activity across all channels.
PPC & Paid Social
Google Ads management: Manage the day-to-day relationship with BMLL’s paid search agency, briefing campaigns, reviewing performance, challenging recommendations, and ensuring activity remains aligned to pipeline objectives.
LinkedIn Campaign Manager: Build and manage paid social campaigns directly within LinkedIn Campaign Manager, including Sponsored Content, Lead Gen Forms, and account, and persona-based audience targeting, with day-to-day responsibility for creative & performance.
Account-Based Marketing (ABM)
Demandbase platform management: Operate and maintain the Demandbase ABM platform, building and managing account lists, configuring intent signal monitoring, and ensuring the sales team has a consistent pipeline of high-priority accounts.
ABM programme support: Work with the Head of Digital and commercial teams to design and execute account-specific digital engagement programmes, including targeted advertising and personalised landing experiences.
Web & SEO
CMS content management: Support the web team maintain the BMLL website content via Craft CMS, including campaign landing pages, product pages, and blog content, in accordance with brand and SEO guidelines.
On-page SEO: Manage on-page optimisation across the BMLL website, including metadata, heading structure, internal linking, and content updates informed by keyword research.
Email Marketing
Campaign build and deployment: Design, build, and deploy email campaigns and nurture sequences within HubSpot, including multi-stage automated workflows and one-off campaign sends.
List management and segmentation: Maintain and segment contact lists within HubSpot to ensure relevant, targeted communications aligned to buyer stage and account…