Digital Marketing & E-Commerce Growth Manager

About this role

Digital Marketing & E-Commerce Growth Manager
Office Supplies – Inbound Lead Generation
Location: Remote / Work from Home
Employment Type: Full-Time
Industry: Office Supplies, Paper, Packaging and Business Consumables
About the Role
We are seeking a commercially driven Digital Marketing & E-Commerce Growth Manager to generate qualified inbound leads, grow online sales and improve the digital visibility of our office-supplies business. AU Exp 3-5 Year preferred.
This is not a brand-awareness-only position. The successful candidate will be accountable for increasing website traffic, quote requests, customer enquiries, online orders and recurring B2B revenue.
You will develop and execute strategies across SEO, AEO, GEO, paid advertising, landing pages, email marketing and e-commerce conversion optimisation.
Target Customers
Our customer base includes:

Offices and corporate businesses

Resellers and office-supply dealers

Newsagents and post offices

Schools and educational institutions

Medical centres, pharmacies and healthcare providers

Warehouses and logistics businesses

Accountants, law firms and professional services

Government departments and councils

Procurement teams and buying groups

Retailers, wholesalers and distributors

Product Categories
Products may include:

A4 and A3 copy paper

Envelopes and mailing supplies

Thermal rolls and shipping labels

Printer cartridges and consumables

Stationery and general office supplies

Packaging, warehouse and dispatch products

Technology accessories and workplace essentials

Key Responsibilities
Inbound Lead Generation

Develop and manage an inbound marketing strategy that generates qualified B2B enquiries.

Create targeted campaigns for different customer segments, industries and product categories.

Build lead-generation funnels for quote requests, bulk orders, reseller enquiries and account applications.

Improve lead quality and reduce the cost per qualified enquiry.

Work with sales staff to track leads from initial enquiry through to conversion.

Implement lead scoring, automated follow-up and customer-nurture campaigns.

SEO, AEO and GEO

Develop and execute a comprehensive organic search strategy.

Conduct keyword, competitor, market and customer-intent research.

Optimise product pages, category pages, service pages and location-based landing pages.

Improve technical SEO, internal linking, page speed, structured data and website architecture.

Create content designed to rank in traditional search engines and AI-generated search results.

Optimise website content for:

SEO: Search Engine Optimisation

AEO: Answer Engine Optimisation

GEO: Generative Engine Optimisation

Build commercial content around pricing, bulk purchasing, product comparisons, specifications, delivery and frequently asked questions.

Monitor rankings, organic traffic, conversions and revenue generated from search.

Landing Pages and Conversion Optimisation

Build high-converting landing pages for products, promotions and customer segments.

Create separate campaigns for retail, wholesale, reseller, corporate and government customers.

Write or coordinate clear, sales-focused website copy.

Improve calls to action, enquiry forms, quote forms and account-application processes.

Conduct A/B testing across headlines, offers, layouts, forms and product bundles.

Analyse website behaviour and identify where potential customers abandon the buying process.

Continuously improve conversion rates across desktop and mobile devices.

E-Commerce Growth

Manage and optimise the company's e-commerce platform.

Improve product titles, descriptions, specifications, images and category structures.

Develop strategies to increase average order value, purchase frequency and repeat orders.

Create product bundles, volume-buy offers, cross-sells and upsells.

Manage promotional campaigns, discount structures and abandoned-cart recovery.

Improve online ordering for both retail customers and B2B account holders.

Support marketplace expansion where commercially viable.

Ensure pricing, stock, product information and promotional offers remain accurate.

Paid Advertising

Plan and manage Google Search, Shopping, Performance Max, remarketing and display campaigns.

Manage Meta and LinkedIn campaigns where relevant to the target market.

Build campaigns around high-intent searches and commercially valuable product categories.

Monitor budgets, cost per lead, customer acquisition cost and return on advertising spend.

Create dedicated landing pages for each major paid campaign.

Reduce wasted advertising spend through ongoing keyword, audience and campaign optimisation.

Email Marketing and Automation

Build segmented email campaigns for prospects, existing customers and inactive accounts.

Develop automated sequences for:
New enquiries

Quote follow-ups

Abandoned carts

Account applications

Repeat-order reminders

Customer reactivation

Product launches and promotions

Segment campaigns by customer type, order history, product interest and purchasing frequency.

Measure revenue generated from each email campaign and automation.

Reporting and Sales Alignment

Build clear weekly and monthly performance dashboards.

Report on:
Qualified inbound leads

Quote requests

E-commerce sales

Conversion rates

Organic traffic and keyword rankings

Cost per lead

Customer acquisition cost

Average order value

Repeat-purchase rate

Return on advertising spend

Marketing-attributed revenue

Work closely with management and sales teams to identify priority products and target markets.

Use CRM and sales data to determine which campaigns produce actual customers and revenue.

Recommend changes based on commercial results, not vanity metrics.

Required Experience

Minimum 5 years' experience in digital marketing, e-commerce or inbound lead generation.

Demonstrated experience generating measurable online sales or qualified B2B leads.

Strong practical experience in SEO, AEO, GEO and content…