Digital Marketing & E-Com Growth - B2B Optimisation Inbound Lead Gen Sales

About this role

Digital Marketing & E-Commerce Growth Manager (B2B Office Supplies | SEO | AEO | GEO | Lead Generation)
Location: Remote / Work From Home
Employment Type: Full-Time
Industry: Office Supplies | Workplace Products | E-Commerce | B2B Wholesale | Procurement
About the Role
We are seeking an experienced Digital Marketing & E-Commerce Growth Manager to drive online revenue, inbound sales enquiries, B2B account acquisition, and long-term digital growth across Australia.
This is a hands-on, performance-driven role responsible for developing and executing the company's complete digital growth strategy—from attracting new visitors through SEO and paid advertising to converting them into customers and long-term business accounts.
You will work across all digital channels to increase online sales while generating qualified inbound enquiries from businesses purchasing office supplies, workplace products, furniture, cleaning supplies, packaging, technology, and facility products.
The successful candidate will own the complete digital growth strategy including SEO, AEO, GEO, paid advertising, content marketing, AI search visibility, conversion optimisation, CRM automation, email marketing, and sales funnel development.
Target Markets
Develop campaigns targeting:

Corporate Businesses

SMEs

Government Departments

Schools & Universities

Healthcare & Medical Practices

Aged Care Facilities

Construction Companies

Real Estate Agencies

Accounting & Law Firms

Hospitality Businesses

Warehouses & Distribution Centres

Manufacturing Companies

Retail Businesses

Facility Management Companies

Procurement Managers

Office Managers

Operations Managers

Executive Assistants

Purchasing Officers

Key Responsibilities
Revenue Growth & E-Commerce
Drive measurable revenue growth by:

Increase online sales revenue

Improve website conversion rate

Increase Average Order Value (AOV)

Improve Customer Lifetime Value (LTV)

Reduce cart abandonment

Increase repeat purchases

Optimise customer acquisition costs

Improve product merchandising

Develop promotional campaigns

Optimise category performance

Launch new product campaigns

Improve overall customer experience

B2B Lead Generation
Generate qualified inbound enquiries from:

Procurement Managers

Office Managers

Purchasing Officers

Executive Assistants

Schools

Government Departments

Healthcare Organisations

Corporate Businesses

Construction Companies

Hospitality Groups

Warehouses

Large Multi-site Organisations

Responsibilities include:

Landing page creation

Lead magnet development

Industry-specific campaigns

B2B sales funnels

CRM automation

Lead nurturing

Email sequences

Quote request optimisation

Contact form optimisation

Wholesale account generation

Corporate account acquisition

SEO, AEO & GEO
Develop strategies to improve visibility across:

Google Search

Google AI Overviews

ChatGPT

Gemini

Perplexity

Claude

Microsoft Copilot

Responsibilities include:

Technical SEO

On-page SEO

Category SEO

Product SEO

Local SEO

Enterprise SEO

Keyword research

Competitor analysis

Internal linking

Schema markup

Link building

Content clusters

Answer Engine Optimisation (AEO)

Generative Engine Optimisation (GEO)

AI search optimisation

Featured snippet optimisation

Knowledge graph optimisation

AI Content & Content Marketing
Develop high-performing content including:

Buying guides

Product comparisons

Industry articles

Procurement guides

Office productivity content

Workplace solutions

Category landing pages

Blog content

Video content

Case studies

Customer success stories

FAQ optimisation

AI-ready content

Content for AI search engines

Paid Advertising
Manage and optimise:

Google Search Ads

Google Shopping

Google Performance Max

Display Advertising

Meta Ads

LinkedIn Ads

Microsoft Ads

YouTube Ads

Remarketing campaigns

Responsibilities include:

Campaign strategy

Budget management

Audience segmentation

Conversion tracking

Attribution modelling

ROAS optimisation

CPL optimisation

CPA optimisation

Revenue scaling

Sales Funnel Development
Build and optimise:

Shopify funnels

WooCommerce funnels

WordPress landing pages

Quote request funnels

Corporate account application funnels

Lead generation funnels

Product launch funnels

Promotional funnels

Email automation

Abandoned cart recovery

Upsell campaigns

Cross-sell campaigns

Focus on maximising:

Lead conversion rate

Website conversion rate

Revenue per visitor

Customer Lifetime Value

Average Order Value

Email Marketing & Marketing Automation
Manage:

Klaviyo

Mailchimp

ActiveCampaign

HubSpot

GoHighLevel

Responsibilities include:

Automated workflows

Welcome sequences

Abandoned cart recovery

Customer retention

Re-engagement campaigns

Promotional campaigns

Seasonal campaigns

Database growth

Segmentation

Personalisation

Website & E-Commerce Management
Experience with:

Shopify

WooCommerce

WordPress

Responsibilities include:

Product optimisation

Category optimisation

Website UX improvements

Site speed optimisation

Conversion Rate Optimisation (CRO)

A/B testing

Search optimisation

Navigation improvements

Customer journey optimisation

Analytics & Reporting
Monitor and report on:

GA4

Google Tag Manager

Google Search Console

Microsoft Clarity

Merchant Center

Google Ads

Meta Ads Manager

Looker Studio dashboards

CRM reporting

Provide weekly and monthly reports covering:

Revenue

Leads

ROAS

Organic traffic

Conversion rate

AI search visibility

Keyword rankings

Pipeline growth

Ideal Candidate
We are specifically seeking someone with:

Minimum 5 years' experience in Digital Marketing and E-Commerce Growth

Minimum 5 years' experience managing Google Ads campaigns

Proven experience growing B2B e-commerce businesses

Strong SEO, AEO and GEO expertise

Experience improving AI search visibility

Proven inbound lead generation experience

Experience managing Shopify and WooCommerce stores

Strong understanding of…