Digital Marketing & Client Engagement Specialist (Job ID: ADKMIC1)
InsideOutVAS · Colombia · 2026-08-10
About this role
We’re Hiring: Digital Marketing & Client Engagement Specialist
IMPORTANT - Watch this quick Loom video on how to get hired:
C1 ENGLISH LEVEL IS REQUIRED, THE SELECTED CANDIDATE WILL BE SPEAKING STRICTLY IN ENGLISH DURING THEIR WHOLE SHIFT.
PLEASE SUBMIT YOUR RESUME AND AUDIO RECORDING IN ENGLISH
Job Information:
• Job Title: Digital Marketing & Client Engagement Specialist
• Job ID: ADKMIC1
• Industry: Construction & Remodeling
• Location: LATAM Preferred
• Job Status: Part Time to transition to Full Time (20 hours)
• Work Schedule: Monday to Friday, within 9:00 AM to 6:00 PM EST
• Compensation: $8 - $10 per hour
• Target Start Date: ASAP
Role Overview:
About the Client:
Our client is a growing construction and remodeling company specializing in high-quality residential home builds, renovations, and commercial projects. Driven by a vision for long-term growth and operational excellence, we leverage industry-leading software—including GoHighLevel, ProLine, and EagleView—to streamline our processes and deliver an exceptional client experience. We foster a collaborative, fast-paced environment and work alongside a diverse network of skilled field subcontractors, remote professionals, and local partners. As we expand our residential footprint and scale into commercial construction, we are seeking proactive, growth-minded talent to join our team and help drive our systems forward.
About the Role:
The client is seeking a proactive, creative, and action-oriented Marketing & Client Engagement Specialist to drive our marketing initiatives and take charge of initial lead engagement. You will manage external marketing agencies, oversee creative ad content (social media/video), drive direct lead outreach (calls, texts, emails), and nurture relationships with past clients to generate referrals.
The ideal candidate possesses strong initiative ("spunk"), creative problem-solving skills, and a baseline understanding or strong interest in the construction and home remodeling industry.
Key Responsibilities:
•
1. Marketing Oversight & Creative Direction
• Agency & Asset Review: Manage external advertising agencies/vendors to ensure marketing materials, video ads, and campaign copy align with company standards prior to public launch.
• Social Media & Ad Campaigns: Help plan, post, and track creative advertising campaigns across Facebook and other relevant social media platforms to attract residential leads (roofing, siding, and general contracting).
• Out-of-the-Box Lead Generation: Brainstorm and execute unconventional or creative digital and local marketing ideas to increase brand visibility.
•
2. Lead Management & Direct Outreach
• Immediate Response: Rapidly follow up with incoming marketing leads via phone calls, SMS/texts, video chats, and emails to qualify potential clients before they reach out to competitors.
• Outbound Calling: Proactively call prospective clients and conduct check-ins with past clients to nurture relationships, request reviews, and generate referral business.
• Database & Pipeline Hygiene: Organize lead data, keep track of client communication logs, and coordinate with technical team members managing CRM software (GoHighLevel/HousePro).
•
3. Cross-Functional Collaboration
• Collaborate closely with the Owner, Local Administrative Assistant, and Tech/CRM Specialist to align marketing efforts with overall business capacity and general contractor operations.
Qualifications & Skills:
•
Experience: 2+ years of experience in digital marketing oversight, social media ad management, or sales development/outbound lead response.
• Industry Interest: Strong interest or prior background in residential construction, roofing, siding, or general contracting.
•
Communication: Exceptional verbal and written English communication skills. You must be comfortable and confident making outbound phone calls and sending text/video messages to prospects.
•
Tech Savviness: Familiarity with social media ad management platforms. Experience or basic familiarity with CRM tools like GoHighLevel or HousePro is a strong plus, though deep technical setup is handled separately.
•
Mindset: Proactive, resourceful, self-motivated, and comfortable taking initiative in a fast-paced environment.
•
Portfolio: Ability to show examples or a portfolio of past marketing work/campaigns.
Internal Tech Stack:
• GoHighLevel
• EagleView
• Proline
• HouzzPro
Submit your application today and take the first step toward your next great opportunity!Originally posted on Himalayas
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