Digital Designer

About this role

We’re Heidi.

We're building the future of healthcare by giving every clinician the earth's finest AI Care Partner. In just 18 months, our clinical AI products have absorbed the administrative chaos of 73 million patient visits. Today, we support over 2.5 million patient sessions a week across 190+ countries.

Healthcare systems are failing us; clinicians spend more time on documentation than on patients, and the human connection that makes medicine worth practicing is eroding. Our mission is simple: double the world’s healthcare capacity and strengthen the human connection at its heart.

We found product-market fit with a freemium medical scribe that clinicians love. Now, we're expanding. Every task a clinician hands to Heidi is a patient who feels more attended to, a health system unclogged, and a clinician who gets to be a clinician again.

If you don’t choose easy and you want to build something way bigger than yourself then, choose the challenge, choose Heidi.

The role

We're looking for a Digital Designer with a sharp eye for layout and type, and a real instinct for what makes someone stop on paid social.

This is a hands-on, Meta-first role where you'll get to make a lot of work and see what actually resonates. You'll design static and carousel ads, build creative from case studies, brand shoots, and lo-fi creator and UGC assets, and find new ways to turn one strong idea into a set of genuinely different executions.

You'll understand how Meta's Andromeda system has changed the role of creative. We're not interested in producing endless 1% tweaks that the algorithm sees as essentially the same ad. You'll help us build meaningful creative diversity across formats, visual treatments and design principles, giving Meta more distinct signals to match the right creative with the right person.

The pace is high, but that's part of what makes the role exciting. You'll have the freedom to experiment, test ideas quickly and see the results of your work in the real world. You'll work closely with the people spending the budget, so you'll know exactly which designs earned attention, drove action and scaled. Then you'll take those learnings and make the next round even stronger.

You'll also have plenty of room to shape the creative. We want someone who brings references, spots opportunities and has ideas of their own, not someone who's simply waiting for the next brief.

Reporting into the Senior Creative Strategist, this is a great role for someone who loves making impactful creative, wants to get even better at performance design, and likes seeing their ideas out in the world.

What you’ll do

- Own the design, end to end

Take an idea from a rough brief through to something ready to put spend behind. You'll own the layout, type, colour, image treatment and export, bringing everything together into polished, platform-native creative.

- Turn one idea into a real test

A single concept should give us a set of meaningfully different executions, not one hero asset followed by ten tiny variations. You'll understand Meta's Andromeda system and why creative diversity matters, using different hooks, messages, formats, imagery and visual treatments to create distinct assets the algorithm can learn from and optimise against.

- Make raw assets work

Creator content, screenshots, product UI, stock and clinical photography all arrive imperfect. You'll find what's usable and turn it into thumb-stopping creative.

- See exactly how your creative performs

You'll work closely with creative strategists and performance marketers to understand what's spending, what's scaling and what's getting scrolled past. You'll have access to real performance data and use those insights to influence what you make next.

- Bring your own ideas

Bring references. Pitch formats. Challenge a brief if you think there's a stronger way in. Spot an emerging trend and figure out how Heidi could make it our own. You're joining as a designer, but we want your creative thinking too.

- Keep things moving

You'll be part of a collaborative team producing creative across multiple markets and campaigns. You'll communicate clearly, flag blockers early and keep projects organised so ideas can move from brief to live quickly.

- Build systems, not one-offs

Templates, components, moodboards and a Figma file the next person can actually use. If you've made the same adjustment three times by hand, build the shortcut and share it with the team. We're open to anything that removes repetitive work, AI tools included.

- Make the work land in every market

We run creative across 10+ markets, and a headline that performs in Australia can fall flat in Germany. You'll partner with our localisation team to understand what differs between them, from language and health systems to what reads as credible, then adjust the layout, copy treatment and imagery so each version performs where it runs.

What you'll need

- 3–5 years of design experience, whether in-house, agency or freelance, with a portfolio that shows range, strong craft and an instinct for creative that gets attention

- Strong design fundamentals. Type, layout, hierarchy, colour and grid. You can design multiple iterations that feel different yet still sit within the brand guidelines

- Meta and Andromeda literate. You understand how Meta's creative delivery has evolved, why creative diversity matters, and how to turn one idea into meaningfully different executions rather than minor iterations

- Performance-minded. You care whether your work actually worked and can use performance data to understand what's resonating, what to iterate and where there's an opportunity to scale

- Platform native. You spend time in the feeds and instinctively understand the difference between something made for social and something simply placed there

- Fluent in Figma,…