Demand Generation Manager

About this role

CentralReach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education. Trusted by more than 200,000 users, we enable therapy providers, educators, and employers to scale the way they deliver ABA and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction.

We are looking for a Demand Generation Manager to own the strategy and execution of demand gen programs across our target markets. This role is responsible for cross-channel campaign management for all product lines, collaborating closely with Marketing leaders, Sales, and Customer Success. The ideal candidate has successfully scaled full-funnel demand programs in a fast-growing B2B SaaS or data-driven tech company, bringing a mix of strategy, analytical thinking, and hands-on execution. This role will report into the Director of Demand Generation and Marketing Ops.

Key Accountabilities:

• Define strategy for, manage, and optimize the execution of demand generation campaigns across both Marketing and cross-functional channels

• Own Marketing’s acquisition pipeline targets, and regularly report on pipeline health to Marketing leadership

• Manage tactics across inbound (paid and owned media) and ABM channels

• Clearly define key targeting segments with a focus on behavior-based triggers for nurture

• Collaborate closely with our partners in Sales to develop effective cross-functional conversion strategy across all channels