Demand Generation and Field Marketing (6 -8 months contract)

About this role

<div class="content-intro"><p class="cgHgbA nxe3IQ Xp24Nw PanoWQ"><span class="OYPEnA">Join ABBYY and be part of a team that celebrates your unique work style. With flexible work options, a supportive team, and rewards that reflect your value, you can focus on what matters most – driving your growth, while fueling ours.</span></p> <p class="cgHgbA nxe3IQ Xp24Nw"><span class="OYPEnA">Our commitment to respect, transparency, and simplicity means you can trust us to always choose to do the right thing.</span></p> <p class="cgHgbA nxe3IQ Xp24Nw"><span class="OYPEnA">As a trusted partner for purpose-built AI and intelligent automation, we solve highly complex problems for our enterprise customers and put their information to work to transform the way they do business. </span><span class="OYPEnA">Over 10,000 customers trust ABBYY, </span><span class="OYPEnA">including many Fortune 500 ones. You will work on further developing a portfolio already containing client names such as </span><span class="OYPEnA">DHL, Johnson & Johnson, FDA, DMV, PwC, KeyBank, Spotify, and H&R BLOCK.</span></p></div><p><strong>About the Role:</strong></p> <p>We are seeking an energetic and detail-oriented Demand Marketing Specialist to join our APAC marketing team on an 8-month maternity cover contract. In this role, you will play a critical part in driving demand generation efforts across the region, supporting the end-to-end execution of marketing campaigns, events, and other initiatives. If you thrive in a fast-paced environment, have a keen eye for detail, and are passionate about delivering high-quality marketing programs, we’d love to hear from you.</p> <p><strong>Job Responsibilities:</strong></p> <ul> <li><strong>Event Management:</strong></li> <ul> <li>Plan, coordinate, and execute ABBYY Ascend, 3rd party events, industry tradeshows, and webinars, ensuring alignment with overall business and marketing objectives.</li> <li>Manage all event logistics, vendor coordination, speaker coordination, platform setup, post-event follow-up and on-site/off-site support to ensure seamless execution.</li> <li>Collaborate with internal teams to align event goals with broader marketing objectives.</li> <li>Track and analyze webinar performance to optimize future sessions.</li> </ul> </ul> <ul> <li><strong>Campaign Execution:</strong></li> <ul> <li>Support end-to-end execution of integrated email campaigns, including creating internal campaign briefs, content creation and performance tracking.</li> <li>Collaborate with cross-functional teams to develop high-impact campaign assets that are compelling, on-brand, and tailored to the unique needs of the APAC audience.</li> <li>Develop clear and concise campaign briefs for internal and external stakeholders.</li> </ul> </ul> <ul> <li><strong>Vendor & Invoice Management:</strong></li> <ul> <li>Manage relationships with external vendors, ensuring timely delivery of services and adherence to agreed-upon terms.</li> <li>Process invoices and ensure accurate tracking of marketing expenses, adhering to internal financial processes and timelines.</li> <li>Work closely with the finance team to ensure budget alignment and resolve any invoicing discrepancies.</li> </ul> </ul> <ul> <li><strong>Performance Tracking & Reporting:</strong></li> <ul> <li>Monitor and report on the performance of campaigns and events, providing actionable insights to improve ROI.</li> <li>Use data-driven approaches to optimize marketing efforts and achieve demand generation goals.</li> </ul> </ul> <ul> <li><strong>Collaboration:</strong></li> <ul> <li>Partner with cross-functional teams, including revenue, marketing operations, product marketing and external agencies to ensure alignment and successful execution of marketing initiatives.</li> </ul> </ul> <p><strong>Job Requirements:</strong></p> <ul> <li><strong>Experience:</strong></li> <ul> <li>7+ years of experience in demand generation, event marketing, or a related marketing role, preferably within the IT or software industry.</li> <li>Proven track record of managing events, campaigns, and webinars end-to-end.</li> </ul> <li><strong>Skills:</strong></li> <ul> <li>Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.</li> <li>Excellent written and verbal communication skills.</li> <li>Proficiency in marketing tools and platforms (Salesforce, Zoom, Jasper & Hubspot).</li> </ul> </ul> <ul> <li><strong>Attributes:</strong></li> <ul> <li>Self-starter with a proactive approach to problem-solving.</li> <li>Meticulous and detail-oriented, committed to delivering high-quality work.</li> </ul> </ul> <p><span class="ui-provider biq bir c d e f g h i j k l m n o p q r s t bis bit w x y z ab ac ae af ag ah ai aj ak"><span…