Customer Marketing Manager

About this role

Overview

The Customer Marketing Manager sits on AvePoint’s Demand Generation team and plays a critical role in turning customer trust into measurable growth. This role owns the execution and optimization of major customer programs, including the Customer Confidence Program—AvePoint’s flagship customer storytelling and advocacy initiative—while partnering closely with Customer Success, Product Marketing, Sales, RevOps, and Field teams to activate customers as proof points, advocates, and revenue accelerators.

This person helps move customers from confidence to championship by embedding real customer outcomes into campaigns, sales motions, and expansion plays. The role blends customer storytelling, campaign execution, and revenue alignment.

Key Responsibilities

• Working with the Brand and Comms team managing intake, prioritization, and execution of customer stories (video, written, testimonial, reference)

• Owning the Customer Confidence Program and its entirety to ensure consistent social proof, storytelling, and messaging across global groups.

• Working closely with our Lifecycle Marketing Manager and Sr Manger of Demand Gen to identify key projects that will drive pipeline and customer innovation

• Partnering with Sales and Customer Success to identify high-impact customers aligned to priority accounts, active opportunities, and vertical plays