Crypto Growth manager

About this role

Mission of this role:

"This role exists for one purpose: to grow our Crypto business. The Senior Growth Manager will identify and execute disruptive, low-cost initiatives and forge strategic partnerships
that drive meaningful client acquisition within the crypto trading space — combining deep crypto-native intelligence with the ability to mobilise teams without direct authority."

This is not a generalist marketing role. We are looking for someone who lives and breathes crypto — who understands the industry's key players, audience psychology, trading behaviours, and community dynamics well enough to consistently spot growth opportunities that others miss, and act on them decisively.

Our Crypto business is a core strategic priority. We operate as a regulated crypto exchange serving traders across multiple global markets, and we are in a phase of aggressive client acquisition. This role is the dedicated engine of that growth — a specialist hire whose sole commercial focus is expanding our crypto client base through smart, high-leverage, low-cost initiatives and well-chosen partnerships.
The Senior Growth Manager will be specifically accountable for:
▸ Growing the number of active crypto traders on our platform — this is the primary mandate
▸ Expanding our presence and reputation within crypto-native communities, ecosystems, and media
▸ Identifying and activating partnership channels that are uniquely native to the crypto space — protocols, wallets, DAOs, launchpads, crypto media, KOLs, and Web3 infrastructure players

▸ Building the intelligence and playbook infrastructure that allows our teams to replicate and scale what works across regions and segments
▸ Positioning our exchange as the go-to platform for both crypto-native power users and the next wave of first-time crypto traders entering the market

K E Y R E S P O N S I B I L I T I E S
1. Disruptive, Low-Cost Crypto Growth Initiatives
▸ Own the identification and execution of growth plays specifically tailored to the crypto trading industry— not repurposed tactics from other verticals
▸ Continuously scan the crypto landscape to surface unconventional, high-leverage acquisition opportunities that competitors have overlooked: token launch moments, protocol migrations, bear/bull cycle sentiment shifts, regulatory tailwinds
▸ Design campaigns that resonate with crypto-native audiences — referral mechanics, viral on-chain incentives, community takeovers, co-marketing with Web3 projects, trading competitions, and airdrop- linked acquisition flows

▸ Prioritise and rank opportunities using a rigorous scoring framework (ICE / RICE), presenting a clear pipeline of crypto-specific 'low-hanging fruit' to the CRO each month
▸ Stress-test every initiative against acquisition metrics before committing resources, ensuring maximum new-client ROI on growth spend
2. Strategic Partnerships for Acquisition
▸ Identify, approach, and cultivate high-value partnerships with crypto-native projects, DeFi protocols, NFT platforms, Web3 wallets, crypto media, and adjacent fintech brands
▸ Build and maintain a structured partnership pipeline in collaboration with the Head of Business Development, tracking status from first contact to live activation
▸ Negotiate co-marketing, co-branding, and distribution agreements that drive measurable new-user
acquisition at low CAC
▸ Develop partnership playbooks — standardised frameworks that allow Regional Heads to replicate and localise proven partnership models in their markets
3. Crypto Industry Intelligence & Opportunity Spotting
▸ Serve as the team's primary authority on the crypto trading industry: its major exchanges, emerging protocols, DeFi trends, regulatory developments, audience segments, and shifting narratives
▸ Map the full crypto-native audience landscape — retail traders, DeFi power users, NFT participants, institutional desks, crypto-curious TradFi investors — and build targeted acquisition angles for each
▸ Track competitor exchange strategies (Binance, Coinbase, Bybit, OKX, Kraken and regional players) and identify positioning gaps our exchange can exploit for growth
▸ Monitor on-chain data, social sentiment, and market cycle dynamics to time growth campaigns for
maximum conversion impact
▸ Produce a recurring Crypto Growth Intelligence Brief shared with the CRO, Head of Marketing, and Regional Heads — translating market signals into actionable growth priorities
4. Playbook Creation & Cross-Functional Enablement
▸ Convert successful growth experiments and partnerships into repeatable, documented playbooks tha can be…