CRM Manager (m/f/d)

Über diese Stelle

Your responsibilities would include...
Take ownership of our email marketing activities across all brands and continuously develop them further together with our in-house design and content team

Create, manage, and optimize high-performing campaigns that strengthen customer relationships and support long-term growth

Increase customer lifetime value through smart re-order, retention, and cross-selling initiatives

Design and implement A/B testing strategies to continuously improve customer journeys and key repeat-customer KPIs

Develop new ideas and initiatives to boost customer loyalty, for example through referral programs, loyalty incentives, or other retention measures

Identify new target groups and translate insights into effective segmentation strategies and automated workflows

Drive the strategic development and execution of lead generation measures across the customer lifecycle

Explore and test new communication channels such as SMS or WhatsApp to create even more relevant and engaging customer experiences

Chances are, you’re a great fit if you...
Have a degree in a business, technical, or related field such as business administration, economics, or informatics — or bring a comparable qualification

Have already gained 2–3 years of experience working with a CRM system or marketing automation platform, ideally HubSpot

Combine strong analytical thinking with a hands-on mindset and enjoy turning ideas into action

Like working collaboratively across teams and bring a proactive, solution-oriented attitude

Are fluent in German

Ideally have a good understanding of marketing and sales processes in the pharmaceutical industry

Important: Official correspondence regarding job applications will always come from an @wellsterhealth.com email address.