Creative Strategist (DTC E-Commerce)

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Creative Strategist (DTC E-Commerce)
Location: Remote
Working Hours: Monday to Friday, minimum 4 hours overlap with UK GMT
Contract Type: Independent contractor
You write ads that sell. You can watch a winning VSL and break down exactly why it works. You read ad comments sections for fun. You've written scripts that stopped thumbs, moved product, and hit CPA targets, and you can prove it.
If that sounds like you, keep reading.
About Purolabs

Purolabs is an independent, family-run DTC supplements brand based in South London. We've served over 350,000 customers with clean, science-backed supplements. No fillers, no additives, no nonsense. Featured in Vogue, Women's Health, and Evening Standard, we're a profitable, fast-growing brand proving that natural wellness can be both effective and transparent.
No shareholders to impress. No cutting corners. Just a genuine mission to help people feel better.
The Role
Creative strategy is our biggest growth lever. We're hiring a Creative Strategist to own the full creative system for our paid advertising, from research and ideation through to briefing, production, and performance analysis. You'll develop ad concepts, write scripts and copy, create briefs, and work with editors and creators to produce ads that convert at scale.
This is a performance role. Data guides everything. You'll live inside our ad accounts, study what's working, and use those insights to develop the next round of winning creatives. Creative instinct matters, but the numbers have the final say.
Beyond individual ad creation, you'll build and refine the system itself: creative roadmaps, testing cadence, playbooks, feedback loops, and production workflows. The goal is a repeatable engine, not a series of one-offs.
Your primary focus is Meta (Facebook/Instagram). Experience with TikTok or YouTube advertising is a bonus.
What You'll Do
Research & Insight

Mine customer reviews, surveys, forums, and ad comments to understand the language, pain points, and motivations of our audience

Monitor competitor ads, offers, angles, and landing pages across the DTC landscape

Turn research into clear hypotheses and test plans grounded in consumer psychology

Creative Development

Develop ad concepts, hooks, angles, and scripts for video ads, VSLs, and UGC content

Write direct-response copy for static ads, carousels, and advertorials

Create detailed creative briefs for designers, video editors, and UGC creators

Own landing page strategy and messaging for paid campaigns, working with the team to build high-converting pages

Build and maintain a library of proven hooks, frameworks, and winning ad structures

Performance & Iteration

Analyse ad account data to identify winning patterns, fatiguing creatives, and new opportunities

Iterate on winning ads at scale, producing variations of hooks, body copy, CTAs, and visual treatments

Run a tight feedback loop: learn from data, iterate on what works, kill what doesn't

Present weekly creative performance reports with clear recommendations for what to test next

Process & Production

Maintain a strong creative cadence: roadmap, launch schedule, timelines, and quality control

Manage creative production flow, approvals, and external vendors

Build and refine playbooks, workflows, and processes to improve creative output over time

Collaborate with our Performance Marketing Manager, designers, video editors, and UGC creators

What We're Looking For
Essential

3+ years of experience in direct-response creative strategy for DTC e-commerce (brand-side, agency, or freelance)

Proven track record writing ad scripts, VSL scripts, and static ad copy that delivered measurable results

Strong understanding of direct-response copywriting principles (AIDA, PAS, and similar frameworks)

Deep knowledge of Meta Ads platform and experience working in high-volume creative testing environments

Experience creating detailed creative briefs and managing creative production workflows

Strong understanding of consumer psychology, buyer motivation, and what makes people click

Ability to analyse ad performance data and translate insights into actionable creative direction

Experience using AI tools like Claude and Gemini

Excellent written English, clear and persuasive

Nice to Have

Experience in health, wellness, supplements, or beauty DTC brands

TikTok or YouTube advertising experience

Experience casting and managing UGC creators

Familiarity with tools like Foreplay, Motion, Triple Whale, or Meta Ad Library

Landing page copywriting or CRO experience

Basic video editing skills (CapCut, Premiere, or similar)

Basic design skills (Figma or Canva) for static ad concepts

You'll Thrive Here If You Are

Data-obsessed. You make creative decisions based on evidence, not gut feeling. You'd rather test than argue.

Commercially minded. You care about ROAS and CPA, not just aesthetics. A beautiful ad that doesn't convert is a failed ad.

Fast-moving. You can produce and iterate at pace without sacrificing quality. Speed and volume matter in creative testing.

Proactive. You don't wait to be told what to test next. You bring ideas to the table constantly.

Detail-oriented. Your briefs are clear. Your scripts are tight. You spot what others miss.

A student of the game. You're constantly saving ads, studying hooks, and analysing what's working across DTC.

What Success Looks Like (First 6 Months)

Creative strategy is fully owned and running as a consistent, repeatable system

You have deep customer understanding and clear positioning across the funnel

You've made measurable impact on ad performance through stronger creative strategy and faster iteration

Creative roadmap, playbooks, and production workflows are documented and running smoothly

What We Offer

Fully remote, work from anywhere with at least 4 hours daily overlap with UK timezone

Competitive rate based on experience

Paid time off including UK bank holidays

Creative freedom to test bold ideas and own your…