Creative Strategist at AIOS — Remote, $45k-$60k/yr inc equity

About this role

ABOUT AIOS

AIOS is building the world’s first full-stack AI doctor. We’re at $350M ARR, growing from $10M/yr 12 months ago. We’re the world’s fastest growing AI doctor. We’re faithfully serving >150k/mo patients via Bolt Pharmacy, our main UK brand. We’re profitable. Our strategy exists at the intersection of two strong theses:

1. The AI doctor that wins will get to escape velocity using GLP-1s, the fastest growing consumer product in history.

2. The $2T European healthcare market is overlooked by the most talented builders.

Our master plan:

- Step 0 → $100M/yr by end of 2025: We went from $10M to $100M in 6 months serving the UK GLP-1 market.

- Step 1 → $1B ARR by end of 2026: Over the last 12 months we’ve grown from 3k to 150k UK active GLP-1 patients. We’ll continue this growth curve to hit $1B ARR.

- Step 2 → $10B ARR by end of 2028: Blitzscale Europe. We’ll be Europe’s largest GLP-1 provider.

- Step 3 → $100B/yr by end of 2031: Get regulatory approval across Europe for our Full Autonomous Prescribing (FAP) system. Win contracts at scale with European payers to mass replace human labor. We’ll be the dominant full-stack AI doctor in Europe.

- Step 4 → $1T/yr by end of 2035: With one line of code and zero human time, you can use AIOS to treat any patient globally with any medication.

In so doing, we’ll become the world’s first trillion-dollar healthcare company. We’re a young, founder-led company. This is still Day 1 and all our work is ahead of us.

You can read more about working with us here: Working at AIOS https://app.notion.com/p/Working-at-AIOS-5b5c0a584af44de78ac7fb9b2cf8d993?pvs=21

BEING A CREATIVE STRATEGIST AT AIOS

We are building a world-class creative team.

As a Creative Strategist, your mission is to increase the volume, velocity, and quality of high-performing ad creative across our brands: Bolt Pharmacy UK to start with.

Creative is the single biggest lever on paid performance. Your job is to keep a steady pipeline of fresh, on-brand, compliant angles flowing, ideated, briefed, scripted, produced with creators, QA'd, and handed to the media buyers ready to test. You'll turn what's working (for competitors, in our own accounts, and across the wider DTC and social landscape) into concrete briefs and scripts, then close the loop with clear performance reporting.

You'll work directly with our Creative Lead, André, who will stay hands-on alongside you. Early on, you'll ramp into the brands: voice, visual language, top performers, testing frameworks, and the compliance constraints of each market. As trust builds, you'll take on increasing ownership of the creative-strategy operation.

Day to day, this means generating angles for statics and video, writing UGC scripts and ad copy, reviewing creator and internal-team content for quality and compliance, steering our external Meta and channel agencies with in-account insight, and running a reporting cadence that makes your work easy to trust.

This is not a strategy-only role. The work today is hands-on craft: you're in the briefs, the scripts, the reviews, and the reports every day. Over time, the ceiling is much higher: you'll help build the creative-strategy pod and broaden across brands, channels, and markets.

Great performance means: a consistent, growing volume of tested creative; a rising hit-rate on winners; briefs and scripts the team trusts; agency deliveries that are on-brand, compliant, and improving; and reporting that André and the creative team can act on without asking follow-up questions. If you really nail the role, you’ll be considered for future Creative Lead positions.

This is a full-time, fully remote role, and you'll work aligned with the creative team timezone (EST).

You'll report directly to our Creative Lead, André Andrade https://www.linkedin.com/in/andretz/?locale=en.

You'll also work most closely with:

- Dave Lane https://www.linkedin.com/in/davidanthonylane/, Head of Performance

- Michael McCann https://www.linkedin.com/in/michael-mccann-33b79642/, Head of CRO

- External Meta agencies, channel agencies, and the rest of our in-house creative team

KEY RESPONSIBILITIES

- Ad ideation (statics & video): You generate a steady flow of raw angles, hooks, concepts, and formats for both static and video ads across our brands. You draw on competitor research, in-account performance, and social trends to make sure the pipeline never runs dry.

- UGC scripts & ad copy: You write UGC scripts and ad copy that are on-brand, on-voice, and built to convert, structured so creators and editors can execute them cleanly.

- Creator content: You review new content from the creators we use in our ads, checking it against the brief, the brand, quality standards, and compliance before it goes anywhere near spend.

- Internal QA & compliance: You review ads from the internal team, catch mistakes before they ship, and make sure every asset is compliant with the advertising guidelines of each country we run in.

- Meta agency partnership: You manage the external Meta ad agencies: reviewing their deliveries, attending weekly meetings, feeding them clear insight on what's currently working in our accounts.

- Channel agency partnership: You manage the external agencies owning Google Shopping, YouTube, Discover, and CTV, reviewing their creative output and keeping it aligned with brand, compliance, and what we're learning elsewhere.

- Performance reporting: You prepare regular performance reports for the Creative Team: clear, consistent, and translated into "what to make / test next," not just numbers.

- Support the Creative Lead: You take regular daily tasks off André's plate so the creative function runs smoothly while freeing him up.

- Competitor research: You track competitors' creative approach (angles, formats, hooks, offers, landing experiences) and turn it into ideas we can apply.

- Cross-DTC research: You mine ad formats, angles, themes, and ideas from other DTC brands…