Creative Director-Health & Wellness

About this role

Hi-Altitude / Stonehenge Health | Health & Wellness | Remote (California-Based)
Stonehenge Health is a California-based health and wellness brand under the Hi-Altitude family of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines dedicated to helping people feel their best, so they can fully enjoy life’s meaningful moments.

Hi-Altitude Brands is seeking an exceptional Creative Director (art/design) to lead the creative function for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines that help people feel their best, so they can fully enjoy life’s meaningful moments. This is a CMO direct report with a focused mandate: own creative quality and consistency across all channels, balancing brand-building with measurable performance outcomes. Hi-Altitude has built a successful DTC business through disciplined performance marketing. The Creative Director leads the centralized creative function that serves brand awareness, paid acquisition, lifecycle, and on-site conversion, ensuring every asset advances both brand equity and revenue performance.
Requirements
Creative Strategy and Direction
• Translate the CMO’s brand strategy and positioning into actionable creative direction across all channels
• Set visual direction for brand, performance, and web environments
• Balance brand-building (long-term equity) with performance-driven outcomes (immediate conversion)
• Develop creative testing frameworks that drive measurable performance across paid, lifecycle, and on-site
• Operate as the senior creative voice within the marketing organization
Brand and Visual Identity
• Own and maintain the Stonehenge Health brand identity across all customer-facing touchpoints
• Develop and enforce style guides, visual standards, and brand guidelines
• Ensure creative consistency across paid media, organic social, email, packaging, and website
• Partner with the CCO on joint approval gates for brand-facing creative
• Partner with the VP of Brand on visual direction for organic content and influencer creative
Performance Creative
• Oversee the Performance Design Manager and team in producing high-volume ad and lifecycle creative
• Maintain testing cadence and iteration cycles informed by performance data
• Ensure performance creative meets channel-specific KPIs while protecting brand consistency
• Partner with the VP of Performance Marketing and the Director of Lifecycle on creative needs and feedback loops
Web and E-commerce Design
• Oversee the design team in producing landing pages, PDPs, site UX, and conversion-focused work
• Partner with the Head of CRO on the on-site testing roadmap and design execution
• Partner with the Head of Ecommerce on site merchandising and storefront design
Creative Operations
• Oversee the Creative Operations Manager in owning end-to-end pre and post production for photo and video assets
• Build SLA frameworks and intake processes for creative requests across all channels
• Manage creative team capacity against demand from brand, performance, and ecommerce
• Scale internal video and post-production capacity to reduce reliance on external partners
• Oversee the medical and expert advisory board program for content credibility, brand placements, and earned media opportunities
Team Leadership
• Lead a creative team of approximately 8-10 across brand, performance, web, and operations sub-functions
• Direct reports span the Senior Creative Lead, Performance Design Manager, Creative Operations Manager, and design Independent Contributors (ICs) across Brand/Core and
Web/E-commerce sub-teams
• Hire and onboard additional creative team members as the function scales
• Establish performance standards, KPIs, and development plans
• Foster a culture of creative excellence, rigorous thinking, and high-output iteration
Cross-Functional Partnership
• Report to the CMO and operate as the centralized creative authority across all channels
• Partner with Copy Director, Director of Product Marketing, Consumer Insights Lead, VP of Brand, and Head of Content on the cross-functional work that drives creative performance
• Partner with VP of Performance Marketing, Director of Lifecycle, Head of CRO, and Head of Ecommerce on creative supporting growth and conversion
• Coordinate with CCO on joint approval of brand-facing creative

Required Qualifications
10+ years in creative leadership at DTC consumer brands, with 5+ years at Director or above
Built and led centralized creative teams of 8+ across multiple sub-functions (brand, performance, web)
Deep expertise in both brand-building and performance creative, with a portfolio that demonstrates both
Hands-on experience with performance creative across Meta, TikTok, Google, YouTube, native, and email/SMS
Strong understanding of testing and iteration cycles in DR and performance environments
Proven ability to ship high-volume creative output without sacrificing quality
Experience partnering with performance marketing, CRO, and ecommerce functions in high-velocity environment
Health, wellness, beauty, or consumables industry experience preferred
Fluent across the standard creative tooling stack (Adobe Creative Suite, Figma) and DTC platforms (Klaviyo, Shopify, or comparable)
Remote-first mindset with ability to lead distributed teams effectively; located within driving distance of Los Angeles, CA, preferred
Key Qualities
Visual leader who can also lead and develop a creative organization, not just manage it
Performance-driven; understands creative as a primary growth lever, not just a brand asset
Builder mentality; comfortable scaling a creative function inside a fast-growing DTC business
Strong cross-functional collaborator who can partner effectively with brand, copy performance, and…