Creative Director

About this role

Here at Hometap, we’re collaborative, passionate, and always ready to roll up our sleeves to create solutions that help people get more out of homeownership — and out of life. Our first product, a home equity investment, gives homeowners the opportunity to quickly access the equity they’ve built in their home to pay for what’s most important to them, from handling debt to finally making much-needed renovations, without taking on debt.

We work hard, and have some fun along the way, too. You don’t have to take our word for it: The Boston Globe and Forbes have recognized us as a great place to work, and we’ve been honored for our commitment to innovation in the fintech space by Inc., HousingWire, and more!

In case you need any more convincing, we also provide competitive compensation, healthcare coverage, generous PTO, a meaningful equity package, and a strong culture with plenty of opportunities for team-building and camaraderie.

Interested in joining us on our mission to make homeownership less stressful and more accessible? We’d love to talk.

Who you are:

As Creative Director, you'll be responsible for defining and upholding the overall creative vision quality bar for creative production at Hometap. You'll ensure that all creative work — across campaigns, channels, and touchpoints — is cohesive, on-brand, and aligned to business goals.

You'll lead the creative team, guiding creative contributors while overseeing creative production, resourcing, and external partners. You bring a strong point of view on storytelling, craft, and performance, ensuring that creative work not only looks and feels exceptional, but drives results.

The Creative Director will partner closely with the Head of Brand Marketing to translate brand strategy into compelling, scalable creative expression. This role is responsible for elevating the work, improving how the team operates, and ensuring the creative function is set up to meet both current and future business needs.

What you'll do:

• Own the overall creative vision and quality bar for creative production across workstreams ensuring quality, efficiency, and scalability

• Translate our brand vision into clear creative direction for our in-house and external creative partners/resources, providing input to their work and ensuring that their results meet the team needs for future iterations and applications

• Lead, mentor, and develop creative team members across disciplines

• Elevate the team’s ability to think conceptually, execute systematically, and work cross-functionally to meet project and business objectives

• Establish and refine processes that improve speed, output, and creative effectiveness

• Identify, evaluate, and manage external creative production vendors and partners

• Partner with Growth, Product Marketing, Content, and other teams to align creative with business goals in mind

• Continually update best practices for Hometap to drive response and action from our creative efforts; incorporate up-to-date research, channel best practices, and third party expertise (e.g. Google, Facebook, Media agency guidelines) to inform all our efforts

• Partner with creative project management to resource and prioritize work according to priority

• Bring forward-thinking ideas rooted in industry trends, performance insights, and cultural relevance

What you’ll bring:

• 10+ years in a creative role, with 5+ years leading creative teams including copywriters, designers, and motions graphic artists

• Video and photography production experience

• Highly collaborative — you like to partner with and support the needs of a range of internal partners

• Experience mentoring a high-performance team; a people leader who can identify, recruit, and develop great talent to create premium work

• Comfortable sourcing, vetting, and managing external creative agencies, contractors, and freelancers.

• Creatively savvy; you stay current and ahead of the latest design, video, and other creative trends and digital advancements.

• Experience with and appreciation for rigorously testing & optimizing creative to deliver performance.

• Highly organized, with experience optimizing processes to brief, prioritize, and deliver on creative requests

• Fast paced, results-oriented and able to prioritize opposing demands for multiple internal partners

• Low-ego and willing to roll up sleeves, but skilled at delegating and coaching to manage team output

• Able to inspire great work from your team, from paid social campaigns to PowerPoint templates

• Experience working on a consumer finance or fintech brand is a…