Creative Director

About this role

<p></p> <p><strong>About us:</strong></p> <p>Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.</p> <p><strong>Our Values:</strong></p> <ul> <li><strong>We are honest </strong>- we value honesty in all aspects.</li> <li><strong>Bring the Olives</strong> - we offer premium customer experience.</li> <li><strong>Think Big</strong> - we believe in always striving for more.</li> </ul> <p><strong>About the role:</strong></p> <p>We are seeking an experienced brand leader to synthesize everything we've learned to date, from creative development to player feedback into a refined global master brand.</p> <p>In this role, you will bring together insights, research, and stakeholder perspectives from across Betty.ca to define a clear, scalable brand framework. The long-term goal is to establish how Betty shows up consistently across markets, products, and customer touchpoints, while continuing to evolve and strengthen the Betty.ca brand.</p> <p><strong>What you will do:</strong></p> <ul> <li>Develop further the brand's identity and positioning in the market through tone, storytelling, and visuals across all channels</li> <li>Lead creative campaigns end to end, from concept through production and launch</li> <li>Build creative systems and templates that enable the team to produce on-brand work at scale</li> <li>Use data and analytics to inform creative briefs and measure brand impact, adjusting based on what works</li> <li>Partner with growth, product, marketing, and local market leaders to align creative with business priorities</li> <li>Track brand adherence and health, and report visibility to leadership</li> <li>Ensure brand and creative meet responsible-gambling and regulatory requirements across all markets</li> <li>Lead and grow a high-performing creative team</li> </ul> <p><strong>What we're looking for: </strong></p> <ul> <li>10+ years in brand & creative strategy, marketing leadership, or brand architecture roles, with experience leading or redefining global brand systems</li> <li>Proven ability to collect and synthesize complex brand and research input into actionable frameworks</li> <li>Strong qualitative and quantitative brand research experience (player insights, market trends, positioning validation)</li> <li>Exceptional communication and facilitation skills</li> <li>Demonstrated experience balancing creative vision with operational process and governance</li> </ul> <p></p> <p><strong>What we offer:</strong></p> <ul> <li>Competitive salary</li> <li>Premium Health insurance</li> <li>Career and skills development opportunities</li> <li>Fun and collaborative team environment</li> <li>New modern office space</li> </ul> <p>Please note, we are unable to offer visa sponsorship for this role. Candidates must have the right to work in the UK at the time of application.</p> <p></p> <p> </p> <p></p>