Content & Organic Growth Manager (SEO-GEO)

About this role

About Harbinger

Harbinger is an American commercial electric vehicle (EV) company on a mission to transform an industry starving for innovation. Harbinger’s best-in-class team of EV, battery, and drivetrain experts have pooled their deep experience to bring a first-of-its-kind EV platform to support the growing demand for medium-duty EVs and Hybrids. Harbinger: Familiar Form, Revolutionary Foundation.

The role

Harbinger is telling the story of American-made commercial EVs to fleet operators, dealers, and government buyers — and we need someone to make Harbinger easier to understand, trust, and discover, whether a buyer starts with Google, an AI assistant, an industry publication, or a peer recommendation. As Content & Organic Growth Manager, you'll own the editorial strategy and also do the work.

Reporting to the Senior Marketing Manager, you'll define the content strategy and roadmap, interview subject-matter experts, write and edit high-quality copy, own traditional SEO, pioneer our approach to answer-engine and generative-engine optimization (AEO/GEO), and measure the contribution to qualified demand and pipeline. You'll use AI to move fast without ever compromising our quality bar. This is a hands-on builder role for someone who is equal parts writer, strategist, and SEO/GEO operator.

What you'll own

• Content strategy & roadmap: Build an editorial roadmap based on customer questions, product priorities, search demand, category narratives, sales insight, and business goals.

• Writing & editing: Create clear, differentiated content across web pages, articles, case studies, guides, email, executive thought leadership, sales materials, social copy, ads, and video scripts.

• Subject-matter development: Interview customers, executives, engineers, product, and sales; turn technical knowledge into credible, useful stories.

• SEO strategy & execution: Own keyword and topic research, search intent, content briefs, on-page optimization, internal linking, content refreshes, and metadata for medium-duty EV, fleet electrification, TCO, and incentive terms.

• Technical SEO partnership: Work with Web, Engineering, and agencies on crawlability, indexation, page performance, schema and structured data, redirects, canonicalization, and sitemaps.

• AEO / GEO: Develop a practical approach to visibility in AI-powered search and answer engines (ChatGPT, Perplexity, Google AI Overviews) — citation-worthy content, entity clarity, structured facts, expert sourcing, third-party authority, and ongoing query monitoring.

• Content operations & governance: Own the calendar, briefs, workflow, approvals, CMS publishing, quality standards, content inventory, and selective use of contractors or agencies.

• Creative & community: Partner with our in-house photographer, videographer, and motion-graphics team to turn stories into visual content, and own day-to-day social and community management.

• AI-assisted workflows: Use AI for research, drafting, and repurposing at scale while maintaining original thinking, factual accuracy, brand voice, and human editorial judgment.

• Distribution & repurposing: Partner with Growth, Product Marketing, Comms, Lifecycle, Sales, and Partnerships to extend each asset across channels and audiences.

• Story & messaging: Ladder all content to Harbinger's positioning — 'Familiar Form. Revolutionary Foundation.' — and reinforce our perceptions in the market.

• Measurement: Report on qualified organic traffic, non-brand visibility, AI citations/share of voice, conversions, and content-assisted pipeline; use findings to improve the roadmap.

What success looks like in the first 12 months

• A documented content and organic-growth strategy tied to priority audiences, product themes, and measurable business outcomes.

• A consistent publishing cadence with stronger quality, clearer differentiation, and faster reuse across channels.

• Improved non-brand visibility and qualified organic traffic for priority topics, plus an initial AI-search (GEO) baseline and improvement plan.

• A repeatable subject-matter-expert workflow that produces credible customer, technical, and category content.

• Clear reporting connecting content and organic discovery to conversions, influenced pipeline, and sales usage.

Required qualifications

• 4–7 years in content marketing, editorial, copywriting, SEO, or organic growth in B2B technology or another complex-product category

• An excellent writing and editing portfolio showing clarity, range, and the ability to explain technical subjects

• Hands-on experience with keyword/topic research, content briefs, on-page SEO, internal linking, and performance reporting

• Working understanding of technical SEO and the ability to partner effectively with web developers or specialists

• Practical familiarity with AEO/GEO and AI-search measurement — curiosity and discipline matter more than a mature playbook

• Fluency with tools such as Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, a CMS, and emerging AI-visibility platforms

• Fluency using modern AI tools for research, drafting, and repurposing

• Based in or able to relocate to the Garden Grove, CA area for on-site work

Preferred qualifications

• Experience in automotive, EV, fleet, transportation, industrial technology, or manufacturing

• Experience with customer research, case studies, original data, or executive thought leadership

• Social and community management experience, and the ability to direct photo, video, and motion-graphics creatives

• Basic knowledge of HTML, structured data, and a modern CMS (Webflow or similar)

• Experience managing freelance writers, agencies, designers, or video partners

Key Benefits & Perks:

• Comprehensive Health, Dental & Vision (HDV) – 100% employee covered

• Early-stage Stock Options

• Robust Retirement Savings (401k, HSA, FSA)

• Generous Paid Time Off (PTO) & Parental Leave

• Annual Vacation Bonus

• Wellness & Fertility Benefits

•…