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Content Operations & Production Assistant

Palette Media · New York City · 2026-10-16

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About this role

ABOUT US

This role will work with a fast-growing digital media company focused on creating authentic, entertaining, and heartwarming short-form video content. Their portfolio of channels reaches millions of people across Instagram, TikTok, Facebook, and other social platforms.

We're looking for a highly organized, proactive, and social-media-savvy Content Operations & Production Assistant to support their growing team.

This is a hands-on role that combines social media management, content production, administrative support, and project coordination. The ideal candidate is someone who thrives in a fast-paced creative environment, enjoys wearing multiple hats, and takes pride in keeping things running smoothly.

RESPONSIBILITIES

1. SOCIAL MEDIA PUBLISHING & SCHEDULING

- Manage daily publishing and scheduling across social media accounts, including Instagram, TikTok, Snapchat, Facebook, and YouTube.

- Ensure content is posted accurately and on time across all platforms.

- Prepare and review captions, thumbnails, tags, collaborator invitations, and other publishing details.

- Maintain and update content calendars across four brands.

- Coordinate with editors and team members to ensure content is ready for publication.

- Monitor published posts and troubleshoot any publishing issues.

- Ensure sponsored content is published according to campaign requirements and deadlines.

2. COMMUNITY MANAGEMENT & ENGAGEMENT

- Manage daily community engagement across four social media brands.

- Proactively comment on relevant posts from creators, brands, and other accounts to increase visibility and engagement.

- Respond to comments on content in each brand's established voice.

- Identify trending conversations and opportunities for meaningful engagement.

- Monitor audience feedback and flag notable comments, questions, or concerns.

- Help strengthen relationships with online communities through consistent, thoughtful engagement.

3. CONTENT PRODUCTION & FILMING

- Assist with on-the-street filming and interviews throughout New York City.

- Support interviewers and production teams with equipment setup, audio checks, and filming logistics.

- Help identify and approach potential interview subjects when needed.

- Coordinate filming schedules, locations, and production needs.

- Assist with organizing, labeling, and uploading raw footage after shoots.

- Help troubleshoot basic production issues to ensure filming runs smoothly.

- Provide general hands-on support during shoots and special productions.

4. REPORTING, ANALYTICS & ADMINISTRATIVE SUPPORT

- Collect, organize, and maintain social media performance data across all accounts.

- Track key metrics including views, engagement, follower growth, and content performance.

- Prepare regular performance reports and summaries for internal use, brand partners, and sponsors.

- Compile statistics and insights for sponsorship proposals, campaign recaps, and business presentations.

- Maintain accurate spreadsheets, trackers, and reporting documents.

- Assist with general administrative tasks and special projects as needed.

5. COMMUNICATION & PROJECT COORDINATION

- Help coordinate communication between internal team members, freelancers, interviewers, editors, and external partners.

- Serve as a point of contact to ensure projects and deliverables move forward efficiently.

- Follow up on outstanding tasks, deadlines, and requests to ensure nothing falls through the cracks.

- Assist with scheduling shoots, meetings, and other production-related activities.

- Track project progress and proactively flag delays or issues.

- Help ensure all parties have the information, assets, and resources needed to complete their work.

- Support day-to-day coordination across multiple brands and business initiatives.

QUALIFICATIONS

Required

- Strong familiarity with Instagram, TikTok, Facebook, and short-form video content.

- Excellent organizational skills and strong attention to detail.

- Strong written and verbal communication skills.

- Ability to manage multiple projects, deadlines, and responsibilities simultaneously.

- Proactive, dependable, and comfortable working independently.

- Comfortable working on the streets of NYC and interacting with people.

- Proficiency with Google Workspace, including Google Sheets, Docs, and Drive.

- Willingness to learn new tools, systems, and workflows.

- Ability to work full-time in person in New York City.

Preferred

- Previous experience in social media management, content production, or a related role.

- Experience managing or publishing content across multiple social media accounts.

- Familiarity with social media analytics and reporting.

- Basic knowledge of video production equipment and filming techniques.

- Experience coordinating projects or working with creative teams.

- Familiarity with content scheduling and project management tools.

WHAT WE'RE LOOKING FOR

We're looking for someone who is:

- Proactive: Anticipates needs, takes initiative, and doesn't wait to be told what to do.

- Organized: Keeps track of multiple moving pieces and ensures nothing falls through the cracks.

- Detail-Oriented: Understands that small details matter, especially when managing content across multiple accounts.

- Resourceful: Can solve problems independently and figure things out when challenges arise.

- Adaptable: Comfortable switching between creative, administrative, and operational responsibilities.

- Collaborative: Communicates clearly and works well with different personalities and teams.

- Social-Media-Savvy: Genuinely understands internet culture, social platforms, and what makes content engaging.

WHAT SUCCESS LOOKS LIKE

- Content is consistently published accurately and on schedule across all accounts.

- Social media communities receive consistent, thoughtful engagement.

- Filming days are organized,…

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