Content Creator

About this role

Content Creator

Location: New York, NY (Hybrid, 3x Week In-Office)

Reporting to: Social Media Manager

Department: Social / Brand (Marketing)

Compensation: $65,000 - $85,000

Type: Full-Time, Salaried

About the Role

We’re looking for a Social Media Content Creator to join our fast-paced social team and help bring Bubble to life across TikTok and Instagram, and YouTube.

This role is for someone who lives and breathes social — someone who can spot a trend before it peaks, turn a simple product moment into scroll-stopping content, and move from concept to camera to final edit quickly. This is a hands-on content creation and execution role. You’ll be responsible for taking an established social strategy and turning it into high-quality, engaging content — from filming and editing to adapting creative for different platforms and formats.

The ideal candidate has a strong understanding of what makes content feel native to TikTok, Instagram, and YouTube shorts, has a sharp eye for beauty and visual storytelling, and isn’t afraid to get in front of the camera when needed.

What You’ll Do

• Execute against the strategic social calendar developed by the Social Media Manager, translating creative briefs and content concepts into compelling, platform-native social content.

• Own the day-to-day production of social content, ensuring assets are filmed, edited, and delivered on time.

• Work within established brand guidelines, creative direction, and social strategy

• Work efficiently within tight timelines and shifting priorities.

• Take social concepts from initial ideas through final edit.

• Film high-quality content using iphone and other camera setups

• Edit short-form video using tools such as CapCut, Figma, Adobe, or similar platforms for both organic and paid social media usage

• Add text overlays, captions, transitions, sound effects, music, and other editing elements optimized for social.

• Adapt existing creative assets into platform-native content.

• Maintain a strong understanding of current TikTok and Instagram trends, editing styles, and best practices.

Execute Paid Media Creative

• Execute creative briefs for paid social and digital media, recognizing that paid creative may require a different approach than organic social content.

• Create assets based on specific paid media objectives, formats, messaging, and platform requirements.

• Adapt organic concepts into paid creative and vice versa when appropriate.

• Follow provided creative direction, messaging, specifications, and timelines for paid campaigns.

• Collaborate with the Social Media Manager and relevant marketing partners to deliver paid assets on deadline.

Collaborate Across the Team

• Partner closely with the Social Media Manager to develop and execute the content strategy.

• Collaborate with creators, influencers, models, photographers, and other members of the creative team.

• Work cross-functionally with Marketing, Brand, PR, Product, and other teams to support launches and campaigns.

• Take feedback quickly and efficiently while maintaining a strong creative POV.

• Be prepared to work occasional weekends, evenings, or shifted hours when required for events, shoots, launches, or timely social moments.

Stay Ahead of Social Culture

• Constantly monitor TikTok, Instagram, YouTube Shorts, and emerging platforms for trends and opportunities.

• Identify trends that are relevant to Bubble and find creative ways to make them feel uniquely on-brand.

• Understand the difference between a trend worth participating in and one that feels forced or outdated.

• Stay current on beauty, skincare, Gen Z culture, creators, internet trends, and competitor activity.

What We’re Looking For

• 2+ years of experience creating social content, preferably for a beauty, skincare, fashion, lifestyle, or consumer brand.

• A strong portfolio of TikTok, Instagram, short form video content, and aesthetic carousels

• Deep understanding of TikTok and Instagram culture and what makes content perform organically.

• Strong video editing skills, particularly in CapCut, Figma, or similar editing software.

• Strong understanding of pacing, hooks, transitions, storytelling, and retention.

• Comfortable filming with a phone and creating high-quality content in a fast-paced environment.

• Strong creative instincts and the ability to come up with ideas quickly.

• Excellent visual eye and attention to detail.

• Comfortable working independently while also taking direction and feedback.

• Ability to prioritize and manage multiple projects and deadlines simultaneously.

• Strong communication and collaboration skills.

• Passionate about beauty, skincare, social media, and internet culture.

• Comfortable being flexible and adapting quickly as trends, priorities, and social platforms change.

You’ll Thrive in This Role If You…

• Are chronically online and genuinely understand internet culture.

• Can explain why a piece of content works, not just that it “looks good.”

• See a trending TikTok and immediately start thinking about how to make it work for Bubble.

• Can turn around a strong video quickly without sacrificing quality.

• Have a strong point of view but know when to listen and adapt.

• Are comfortable getting scrappy and creating with whatever is available.

Preferred Qualifications

• Experience working on an in-house social or brand team.

• Beauty/skincare industry experience.

• Experience creating content featuring products, creators, or talent.

• On-camera experience.

• Photography and basic understanding of good vs bad lighting