Community Relations Manager-Cortland Rosslyn

About this role

<div class="content-intro"><p>At Cortland, we operate with a forward-thinking approach that challenges conventional norms and actively seeks insights beyond traditional industry boundaries. As a recognized leader in the multifamily sector, our focus on performance, innovation, and disciplined execution continues to drive strong growth and market leadership. We are committed to building a best-in-class organization by empowering top talent with the resources, autonomy, and support needed to deliver results and advance their careers in a high-performance environment.</p></div><p><span style="font-size: 12pt;"><strong>Role Overview</strong></span></p> <p><span style="font-size: 12pt;">As the Community Relations Manager, you serve as both the welcoming face of the community and a critical operational partner. This role blends exceptional resident engagement with strong business support—delivering a premium living experience while ensuring seamless operations in collaboration with Community Management.</span></p> <p><span style="font-size: 12pt;">Operational support:</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Assist the Community Manager/Senior Community Manager in leading the onsite team, ensuring daily operations comply with company standards and regulatory requirements, including safety protocols, OSHA regulations, and Fair Housing guidelines.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Conduct regular community inspections, including vacant units, make-ready apartments, and model homes, as well as move-in and move-out walkthroughs.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Monitor the property for policy violations, maintenance needs, and overall curb appeal, addressing issues promptly to maintain brand standards.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Manage and nurture vendor relationships to ensure quality service and timely project completion.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Partner with onsite teams and the Center of Excellence to drive occupancy and revenue by meeting and exceeding leasing goals, conversion rates, and key performance indicators (KPIs).</span></li> </ul> <p><span style="font-size: 12pt;">Sales & Revenue Generation:</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Drive occupancy and revenue by achieving and exceeding leasing goals, conversion targets, and KPIs.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Actively manage your sales pipeline—follow up promptly, nurture potential residents, and close leases with confidence.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Use consultative selling techniques to uncover needs, present solutions, and create value that resonates with each potential resident.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Keep CRM records accurate and up to date for all potential resident interactions.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Monitor and report on lead activity, conversion metrics, and pipeline health.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Stay organized and disciplined to ensure timely follow-up and consistent engagement.</span></li> </ul> <p><span style="font-size: 12pt;">Community Advocacy & Resident Experience:</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Guide potential residents through the leasing process with confidence and care, making it simple, stress-free, and enjoyable journey that reinforces our brand promise of better living.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Deliver a concierge-level experience by anticipating needs, offering personalized solutions, and creating memorable interactions.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Build lasting relationships that inspire loyalty and referrals through exceptional service.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Represent the community as an ambassador, showcasing not just homes but a lifestyle of comfort, convenience, and premium living.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Handle objections gracefully, turning challenges into opportunities.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Establish, manage, and maintain marketing programs and social media presence to attract and retain residents.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Plan and execute resident events and engagement programs that strengthen community ties.</span></li> </ul> <p><span style="font-size: 12pt;">Professionalism & Brand Alignment:</span></p> <ul> <li…