Community Relations Manager-Cortland North Plano

About this role

At Cortland, we operate with a forward-thinking approach that challenges conventional norms and actively seeks insights beyond traditional industry boundaries. As a recognized leader in the multifamily sector, our focus on performance, innovation, and disciplined execution continues to drive strong growth and market leadership. We are committed to building a best-in-class organization by empowering top talent with the resources, autonomy, and support needed to deliver results and advance their careers in a high-performance environment.

Role Overview

As the Community Relations Manager, you serve as both the welcoming face of the community and a critical operational partner. This role blends exceptional resident engagement with strong business support—delivering a premium living experience while ensuring seamless operations in collaboration with Community Management.

Operational support:

• Assist the Community Manager/Senior Community Manager in leading the onsite team, ensuring daily operations comply with company standards and regulatory requirements, including safety protocols, OSHA regulations, and Fair Housing guidelines.

• Conduct regular community inspections, including vacant units, make-ready apartments, and model homes, as well as move-in and move-out walkthroughs.

• Monitor the property for policy violations, maintenance needs, and overall curb appeal, addressing issues promptly to maintain brand standards.

• Manage and nurture vendor relationships to ensure quality service and timely project completion.

• Partner with onsite teams and the Center of Excellence to drive occupancy and revenue by meeting and exceeding leasing goals, conversion rates, and key performance indicators (KPIs).

Sales & Revenue Generation:

• Drive occupancy and revenue by achieving and exceeding leasing goals, conversion targets, and KPIs.

• Actively manage your sales pipeline—follow up promptly, nurture potential residents, and close leases with confidence.

• Use consultative selling techniques to uncover needs, present solutions, and create value that resonates with each potential resident.

• Keep CRM records accurate and up to date for all potential resident interactions.

• Monitor and report on lead activity, conversion metrics, and pipeline health.

• Stay organized and disciplined to ensure timely follow-up and consistent engagement.

Community Advocacy & Resident Experience:

• Guide potential residents through the leasing process with confidence and care, making it simple, stress-free, and enjoyable journey that reinforces our brand promise of better living.

• Deliver a concierge-level experience by anticipating needs, offering personalized solutions, and creating memorable interactions.

• Build lasting relationships that inspire loyalty and referrals through exceptional service.

• Represent the community as an ambassador, showcasing not just homes but a lifestyle of comfort, convenience, and premium living.

• Handle objections gracefully, turning challenges into opportunities.

• Establish, manage, and maintain marketing programs and social media presence to attract and retain residents.

• Plan and execute resident events and engagement programs that strengthen community ties.

Professionalism & Brand Alignment: