Community Engagement Lead (BrightLife Kids - SF Bay Area)

About this role

Welcome to Brightline! We are searching for a Community Engagement Lead to join our BrightLife Kids team and drive outreach across the entire San Francisco Bay Area. You have the exciting opportunity to be a critical part in advancing the mission of the partnership with Brightline and the Children and Youth Behavioral Initiative (CYBHI) https://cybhi.chhs.ca.gov/workstream/behavioral-health-virtual-services-platform-and-next-generation-digital-supports/. The State of California selected Brightline — out of more than 450 vendors — to provide free virtual behavioral health services to families with children ages 0–12. This program, BrightLife Kids https://www.hellobrightline.com/brightlifekids, launched January 1, 2024, and offers a modern, easy-to-use digital experience with live coaching, personalized resources, parent peer communities, and local referrals — all at no cost to families or the community.

As a Community Engagement Lead, you will be driving the adoption of BrightLife Kids across complex community ecosystems. This is a high-autonomy role designed for a professional who thrives on building high-level partnerships and influencing public health strategy. You won't just execute an established plan; you will proactively identify opportunities, contribute to program design, and serve as a primary thought partner to senior external stakeholders. You will also spend time out in the field, interacting directly with families and communities looking for behavioral health support.

Explore our impact:

- Website: https://www.brightlife.kids/brightlife.kids/ca http://brightlife.kids/ca

- Instagram: @brightlifekids https://www.instagram.com/brightlifekids/

- LinkedIn: linkedin.com/showcase/brightlife-kids/ http://linkedin.com/showcase/brightlife-kids/

RESPONSIBILITIES:

Strategic Marketing and Partnership Strategy:

- Develop comprehensive outreach and marketing strategies tailored to the specific demographics, cultures, and ethnicities of the target county.

- Create a partnership strategy that fosters mutual referrals, positioning BrightLife Kids as a valuable resource within the community.

- Build and nurture long-term relationships with senior external partners, including county health officials, school district leadership, and executive directors of major community-based organizations

- Operate with significant autonomy, managing a regional portfolio and presenting comprehensive updates and strategic recommendations at key milestones.

Community Outreach and Engagement/Health Education/Health Promotion:

- Develop and adapt outreach and marketing strategies that span diverse and complex ecosystems, ensuring programs resonate across multiple stakeholder types

- Proactively identify service gaps and market opportunities; contribute to the design of new assets and engagement tactics

- Leverage existing networks and research methods to identify contacts within the target county, utilizing platforms such as Google, LinkedIn, and school district websites.

- Navigate and persuade varied audiences—from grassroots community groups to executive-level public health boards and School and Office of Education Boards —to align on shared goals for child mental well-being.

Field Marketing and Event Participation:

- Lead and participate in high-visibility activation in-person events, online webinars, and school fairs, acting as a respected advocate for the BrightLife Kids mission.

- Provide informative materials and engaging discussions to educate parents about the importance of child mental well-being and the services offered by BrightLife Kids.

- Distribute branded swag and conduct webinars or in-person sessions to increase awareness and engagement.

Performance Tracking and Reporting:

- Track key metrics related to outreach, engagement, and conversion rates.

- Regularly report progress, insights, and recommendations to manager, marketing team and upper management to inform decision-making and optimize strategies.

- Leverage Salesforce as primary CRM tool

Collaborative Improvement:

- Continuously gather insights from engagement efforts and incorporate feedback to quickly enhance outreach and marketing strategies.

- Identify opportunities for new assets and content to address evolving needs, particularly in nurturing long-term relationships.

REQUIREMENTS:

- Bilingual proficiency in Spanish is highly preferred

- Minimum of 5 years of relevant professional experience in community engagement, public health, health promotion, or a related field

- Proven experience with Salesforce or similar CRM tools to manage a partnership pipeline and track outreach performance.

- Demonstrated ability to operate independently, manage complex projects, and lead initiatives with minimal day-to-day managerial oversight

- A deep understanding of communication strategies and proven expertise in engaging specific demographics, cultures, and ethnicities.

- Experience navigating public and community health and school-based systems to build programs and gain adoption within the community

- Excited to be recognized as a respected advocate for child mental well-being within the community.

- Experience in cold outreach, relationship building, and developing high-touch nurture campaigns.

- Proficiency in utilizing online platforms and research methods to source contacts and gather relevant information.

- Strong organizational skills and the ability to track and report on performance metrics and use data to inform decisions.

- Excellent interpersonal and communication skills, both written and verbal.

- Comfortable with public speaking and event participation.

- Demonstrates a proactive growth mindset and high level of agility, with a proven ability to pivot quickly in a fast-paced environment and embrace feedback

- Knowledge of pediatric mental health, early childhood development, public or community health, community needs and related services is a plus.

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