Commercialization Manager

About this role

Bevi is on a mission to transform how beverages are delivered and consumed. Our connected beverage platform eliminates the need for single-use bottles and cans, making it easy, fun, and sustainable to stay hydrated. As the category leader in IoT-enabled beverage technology, we're building a future where Bevi machines are everywhere people live, work, and connect. We've raised over $160M in venture capital, serve thousands of customers across the US, Canada, UK and Ireland, and we've been rapidly growing year over year, saving over 1 billion bottles from waste. In addition to driving hypergrowth with our current product line, Bevi is heavily investing in new product development.

Bevi is looking for a Manager, Commercialization who will partner with the Director, Commercialization to execute Bevi's commercial agenda. The ideal candidate brings CPG or commercialization experience, exceptional communication skills, and the kind of detail-oriented execution that turns commercial strategy into in-market reality. This is a chance to own meaningful scope inside a function being built from the ground up.

Your Day to Day:

NPI Commercialization

• Own GTM execution for select NPI programs with oversight from the Director of Commercialization

• Develop launch sell-in strategies, channel-specific positioning, and commercial readiness packages in partnership with Product Marketing, Marketing, and Sales

• Partner with the Product team to ensure commercial requirements are reflected upstream in development decisions

• Track NPI timelines and flag commercial readiness risks — assets, pricing communications, partner sequencing — to the Director ahead of launch dates

Channel Strategy

• Build and execute commercial strategies for for select Bevi's sales channels

• Develop channel-specific Partner programs, initiatives, and commercial calendar

• Serve as the Commercialization point of contact for the select Sales teams

Sales Event Commercial Prep

• Support commercial prep for major Sales events and trade shows by managing samples, coordinating meeting calendars, and supporting deck creation

• Help build pre-event sell-in playbooks and post-event reviews

Field Intelligence & Cross-Functional Support

• Assist in authoring the quarterly 'Voice of Channel' brief — collecting Sales and Partner signal various sales teams synthesizing it into a structured report for Product, Product Marketing, and Leadership

• Support the Director in maintaining the structured field intelligence cadence across all channels

• Help with portfolio risk inputs, pricing decision support, and Partner program execution as directed

What You Bring to the Role:

• Bachelor's degree with 3+ years of experience in commercialization, channel marketing, trade marketing, sales operations, or product marketing — preferably in CPG, beverage, or B2B

• Experience supporting new product commercialization processes (Stage Gate, launch planning, sell-in story development)

• Strong analytical skills with proficiency in Excel-based commercial modeling

• Exceptional storytelling and presentation skills — comfortable building decks for Sales, Partners, and executive audiences

• Detail-oriented project execution; ability to manage multiple workstreams simultaneously

• Self-motivated with the ability to thrive in fast-paced, ambiguous environments

• Strong interpersonal and collaborative skills — this function lives on cross-functional trust

• Fluency and comfortability in utilizing AI in day to day work, while recognizing you are still responsible for the end product

• Preferred: prior CPG Commercialization, Trade Marketing, or Channel Marketing experience; Food Service / OOH / AFH channel experience; beverage industry background

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At Bevi, we believe compensation is a powerful tool to attract, retain, and grow talent. Our Compensation Philosophy centers on 5 principles:

• Market-driven - We anchor pay decisions in real-time market data

• Performance-based - We reward individual impact, not just tenure

• Equitable - We ensure fairness across teams, roles, and demographics

• Growth-focused - We invest in talent that scales with Bevi