Chief Marketing Officer (CMO)

About this role

Chief Marketing Officer

CEO Life Corporation
Reports To: CEO
Manages: Marketing Managers and supporting marketing resources
Primary Mission: Build, operate, and continuously improve the marketing engine that produces 20 new members per month, per chapter.
Compensation: $150,000–$250,000 annual on-target earnings (OTE), based on experience and fit. Base pay and variable compensation will be outlined in the offer.
The Opportunity
CEO Life is building a national community of extraordinary leaders through locally operated chapters supported by a centralized corporate platform.
At the center of our growth strategy is The Road to 20: our operating system for generating the awareness, leads, appointments, and qualified prospective members necessary for each CEO Life chapter to consistently add 20 new members every month.
We are seeking a Chief Marketing Officer to own that system.
This is not a traditional brand-marketing position. It is a high-accountability growth, strategy, execution, and leadership role responsible for taking a chapter from market strategy through campaign execution, appointment generation, measurement, optimization, and scale.
The CMO will architect the strategy, build and lead a team of Marketing Managers, establish the infrastructure and processes, and ensure that each individual chapter has an effective, measurable and continuously improving marketing plan.
The objective is clear: build a predictable system capable of generating 6–10 qualified appointments per day, per chapter, ultimately supporting 20 new members per month.
What You Will Own
1. The Road to 20
You will have primary ownership of CEO Life's chapter-level marketing strategy.
You will take the Road to 20 framework and turn it into a scalable operating system that can be deployed across dozens—and ultimately hundreds—of individual markets.
You will be responsible for determining the right combination of:
Meta/Facebook/Instagram advertising
LinkedIn advertising
LinkedIn prospecting and automation
Outbound email
Retargeting
Organic social media
Local event marketing
Referral and member campaigns
Landing pages and funnels
Lead nurturing
Appointment-generation campaigns
Creative testing
Copywriting and messaging
Audience development and targeting
CRM and marketing automation
You aren't simply responsible for launching campaigns.
You are responsible for making the entire machine work.
Core Responsibilities
Chapter Growth Strategy
Develop an individualized Road to 20 marketing plan for every CEO Life chapter based upon its market, demographics, membership profile, maturity, historical performance, local opportunities and available acquisition channels.
Establish the strategy required to move each chapter through the entire acquisition funnel:
Market → Audience → Lead → Nurture → Appointment → Qualified Appointment → Interview → New Member
Work backward from the ultimate goal of 20 new members per month to determine the lead volume, appointment volume, media budget, channels and conversion rates required to achieve it.
Demand & Appointment Generation
Build a predictable acquisition engine designed to generate approximately:
6–10 qualified appointments per business day, per chapter.
Own the marketing performance required to maintain the necessary pipeline of prospective CEOs, entrepreneurs, founders, business owners and C-suite executives.
The CMO will constantly evaluate:
Cost per lead → Cost per appointment → Show rate → Qualified appointment rate → Close rate → CAC → New members
The role does not end when a lead is generated.
Success is measured by members—not clicks, impressions or leads.
Paid Media
Develop and oversee paid acquisition strategy across platforms including Meta, Instagram, LinkedIn and emerging channels.
Own:
Campaign architecture, audiences, targeting, creative strategy, offers, messaging, retargeting, budgets, testing protocols and performance optimization.
Determine where CEO Life should increase investment, reduce investment or discontinue channels based upon actual acquisition economics.
Funnels & Conversion
Design and continuously improve the complete prospective-member journey.
Own the strategy behind:
Ad → Landing Page → Application → Qualification → Appointment → Reminder/Nurture → Interview
Work relentlessly to identify and eliminate conversion friction throughout the funnel.
Develop landing pages, application flows, messaging, lead nurturing, SMS/email sequences, appointment reminders and retargeting campaigns that increase both appointment volume and appointment quality.
Creative & Copy Strategy
Establish the creative strategy and messaging architecture for CEO Life member acquisition.
Develop and oversee:
Ad concepts, hooks, headlines, offers, video concepts, social creative, landing-page copy, email copy, SMS copy, retargeting messaging and campaign positioning.
Create systems that allow winning creative and messaging to be identified quickly and deployed across appropriate markets.
Build & Lead the Marketing Manager Team
The CMO will be responsible for building, training, managing and developing a team of Marketing Managers who execute the Road to 20 strategy at the individual chapter level.
Each Marketing Manager will own a portfolio of chapters and be responsible for daily execution and optimization.
The CMO will establish:
SOPs | Playbooks | Dashboards | KPIs | Reporting | QA Standards | Campaign Templates | Testing Protocols | Performance Reviews
You will create the management structure necessary to ensure every Marketing Manager understands exactly:
What needs to happen.
When it needs to happen.
What numbers they are accountable for.
What to do when those numbers aren't being achieved.
The CMO is ultimately accountable for the performance of the team.
Chapter Partner Communication
Our Chapter Partners are business owners who have made a significant investment in their CEO Life chapter.
Marketing performance directly affects their businesses.
Accordingly, this position…