Chief Marketing Officer

About this role

<div class="content-intro"><p>CodePath is the largest educator of college computer science students in the country. We've trained over 40,000 students from 1,000+ universities, and our partners include Amazon, Google, and other leading technology companies. We've spent nearly a decade training the next generation of technical talent, and we just launched a $150M initiative with Anthropic, building one of the most ambitious AI workforce programs in the world.<br><br>We're now expanding into new markets and scaling our team so we can move at the speed AI is transforming the workforce. People joining CodePath now will have the opportunity to help architect the next frontier of our work.<br><br>We believe technical skill is the fastest way to turn raw talent into real opportunity. We train the engineers the AI era runs on, building toward millions of learners, hundreds of millions in revenue, and billions in economic impact. If you want to own something and be part of a 0-to-1 journey at an organization moving at the speed of AI, this is the place to build it.</p></div><p style="line-height: 1.4;"><span style="font-size: 14pt;"><strong>About the Role</strong></span></p> <p style="line-height: 1.4;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Location:</strong> Remote</span></p> <p style="line-height: 1.4;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Role Type:</strong> Full-Time </span></p> <p style="line-height: 1.4;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Reporting to:</strong> CEO</span></p> <p style="line-height: 1.4;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Compensation:</strong> $240,000 to $350,000 per year</span></p> <p><span style="font-size: 12pt;">As CodePath's first Chief Marketing Officer you'll own the full marketing function at CodePath, from brand and storytelling to performance, lifecycle, and conversion. You're the person who connects every touchpoint a learner, employer, or partner has with CodePath into one cohesive, high-performing system.</span></p> <p><span style="font-size: 12pt;">You own all of CodePath's marketing: brand, learner enrollment, and the B2B engine that powers our earned revenue. On the learner side, you run the growth machine that turns awareness into applications and enrollments. On the partner side, you equip the teams selling into universities and enterprises with the positioning, narratives, and product marketing that close deals.</span></p> <p><span style="font-size: 12pt;">You'll inherit a strong foundation: programs learners love, real outcomes, and the backing of partners like Amazon, Google, and Anthropic. Your job is to tie it all together, build the brand, scale the content machine, optimize the funnel, and make CodePath the defining name in AI-native tech education.</span></p> <p> </p> <h1><span style="font-size: 14pt;"><strong>The opportunity</strong></span></h1> <p><span style="font-size: 12pt;">We're looking for one of the best marketers in the country to build CodePath's brand and growth engine. This is a chance to put your craft behind what could be the most meaningful work of your career, changing the lives of millions while modernizing the education and workforce systems our country relies on.</span></p> <p><span style="font-size: 12pt;">This is a high-stakes, player-coach role. You'll set the strategy, build the team with A-players, own brand and growth across every channel and program, and run it all as an AI-first operation.</span></p> <p><span style="font-size: 12pt;">The stakes are real. CodePath is scaling from tens of thousands toward millions of learners, growing toward hundreds of millions in revenue, and powering alumni careers that create billions in economic impact. The company's trajectory depends on what you build.</span></p> <p style="line-height: 1.4;"> </p> <h1><span style="font-size: 14pt;"><strong>What you will do</strong></span></h1> <p><span style="font-size: 12pt;"><strong>Brand and positioning</strong></span></p> <ul> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Own CodePath's brand strategy: voice, visual identity, messaging architecture, and market positioning</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Develop and protect brand guidelines across every channel and touchpoint</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Craft the narratives that make CodePath the category-defining name in AI-native tech education</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Tell the optimistic story about CodePath and AI that makes people care, not just click</span></p> </li> </ul> <p><span style="font-size: 12pt;"><strong>Marketing flows and…