Channel Marketing Manager

About this role

<p><strong><span data-contrast="none">What You'll Be Doing</span></strong><span data-ccp-props="{"335559685":0}"> </span></p> <p><span data-contrast="none">The <strong><span data-teams="true">Channel Marketing Manager</span></strong></span><strong><span data-contrast="none">, NA & ANZ</span></strong><span data-contrast="none"> will play a central role in strengthening and expanding our channel partner ecosystem across the region. This position is responsible for planning, creating, orchestrating, and optimizing multi-touch marketing campaigns targeted at partner recruitment, cross-sell, and upsell motions. The role requires close collaboration with channel teams across NA & ANZ and alignment with counterparts in EMEA to ensure the execution of globally aligned yet regionally relevant channel initiatives.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">This is a highly cross-functional role interfacing with Channel Sales Leaders, Partner Managers, Channel Marketing, Channel Product Marketing, Learning & Development, and Digital Marketing teams. The ideal candidate combines strong campaign development expertise with a foundational understanding of product marketing to contribute to the creation of high-quality campaign assets.</span><span data-ccp-props="{}"> </span></p> <p> </p> <p><strong>Key Responsibilities</strong></p> <p> </p> <p><strong><span data-contrast="none">Campaign Strategy & Planning </span></strong></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="62" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Develop marketing campaigns for partner recruitment, cross-sell, and upsell across the NA and ANZ region.</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="62" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none">Align campaign strategies with global channel priorities and ensure consistency with EMEA.</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="62" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="none">Global Campaign Localization & Enablement: Translate top level messaging layer and product go-to-market (GTM) strategies into partner-ready campaigns.  This involves collaboration with regional marketing and partner sales teams to ensure campaigns are culturally and market-relevant across key global territories.</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="62" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="none">Partner Segmentation & Targeting: Define which campaigns and assets are relevant for different partner types (e.g., VARs, SIs, MSPs, etc.) or specific partner tiers to ensure a high-value targeted approach.</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="62"…