Category Manager - Sneakers

About this role

Help empower our global customers to connect to culture through their passions.

Why you’ll love this role:

StockX is the world’s leading marketplace for current culture, built at the intersection of commerce, community, and credibility. Sneakers are foundational to StockX — not just as a category, but as a culture, an economy, and a global community.

We are expanding how sneaker culture shows up on StockX through creator-driven, community-oriented commerce experiences that blend storytelling, expertise, and transaction. To do this well, we need category leaders who don’t just understand the sneaker market — they live inside it.

The Sneakers Category Manager is the single-threaded owner of sneaker category growth within a new, high-priority commerce initiative. This person is the in-house expert on sneaker culture, people, economics, and moments — and is responsible for translating that expertise into supply growth, engagement, and GMV.

You will act as:

• The internal authority on the primary and secondary sneaker ecosystem

• The external face of StockX to sneaker sellers, creators, and community leaders

• The architect of the sneaker go-to-market / growth playbook for this new initiative

This role blends deep cultural fluency, strategic ownership, and hands-on execution. Early on, you will own everything related to sneakers within this initiative. As the category scales, you will grow into a leader overseeing a broader sneaker portfolio and team.

What You’ll Do:

Own the Sneakers Category End-to-End

• Define and execute the growth strategy for sneakers within the platform

• Own category-level performance across supply, engagement, and revenue

• Establish quarterly goals, leading indicators, and operating rhythms

Be the Market & Culture Expert

• Maintain deep, current knowledge of sneaker culture, including:

• Key sellers, creators, collectors, and resellers

• Sub-segments (hype vs. GRs, vintage, performance, regional markets, etc.)

• Drops, releases, brand dynamics, and cultural moments

• Pricing dynamics, liquidity, and resale economics

• Serve as the internal voice of the sneaker community, informing product, marketing, and platform decisions

Supply & Creator Acquisition

• Build and own a pipeline of high-impact sneaker sellers, shops, influencers, and creators

• Personally recruit and onboard flagship sellers who set the tone for the platform

• Develop seller strategies that balance credibility, storytelling, and commerce

Commerce Strategy & Category Moments

• Identify and orchestrate sneaker-specific moments, campaigns, and formats that drive engagement and conversion

• Partner with Category Marketing to design culturally authentic activations

• Experiment with new approaches and iterate quickly based on performance and feedback

Cross-Functional Leadership

• Work closely with Account & Partnerships Managers to scale seller acquisition and support

• Collaborate with Product and Engineering to shape features and tools that matter to sneaker sellers and buyers

• Provide clear, actionable insights from the market to influence roadmap prioritization

Build the Playbook

• Document learnings, frameworks, and best practices that can be reused across future categories

• Help define what “great” looks like for category ownership at StockX

• Support hiring and onboarding as the sneaker category team grows

About you:

• Deeply embedded in sneaker culture — you know the people, platforms, trends, and economics, and you’re already plugged into the ecosystem

• 5+ years of experience in category management, partnerships, marketplace growth, brand, or operator roles in sneakers, streetwear, or adjacent ecosystems

• Comfortable owning outcomes, not just strategy — you execute, iterate, and adapt

• Strong relationship builder with credibility among sellers, creators, and community members

• Data-literate and commercially minded — you understand pricing, margins, liquidity, and…