Category Manager

About this role

<div class="content-intro"><p><strong>About Extend:</strong></p> <div> <div>Extend is revolutionizing the post-purchase experience for retailers and their customers by providing merchants with AI-driven solutions that enhance customer satisfaction and drive revenue growth. Our comprehensive platform offers automated customer service handling, seamless returns/exchange management, end-to-end automated fulfillment, and product protection and shipping protection alongside Extend's best-in-class fraud detection. By integrating leading-edge technology with exceptional customer service, Extend empowers businesses to build trust and loyalty among consumers while reducing costs and increasing profits.</div> <div><br>Today, Extend works with more than 1,000 leading merchant partners across industries, including fashion/apparel, cosmetics, furniture, jewelry, consumer electronics, auto parts, sports and fitness, and much more. Extend is backed by some of the most prominent technology investors in the industry, and our headquarters is in downtown San Francisco.</div> </div></div><p><span style="font-size: 12pt;"><strong>About the Role:</strong></span></p> <p><span style="font-size: 12pt;">At Extend, your work will have a direct and visible impact. As a GTM Strategy & Program Manager you'll own the go-to-market strategy, influence the product roadmap, and be an expert for your assigned portfolio of verticals - spanning Extend’s Product Protection & Shipping Protection products. You'll be part of a highly impactful, cross-functional team that contributes to innovative solutions and delivers exceptional protection products that set new industry standards.</span></p> <p><span style="font-size: 12pt;"><strong>What You'll Do:</strong></span></p> <p><span style="font-size: 12pt;"><strong>Vertical Expertise & Pod Leadership</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Lead Your Pod: </strong>Run Pod leadership for your verticals - synthesizing call learnings, merchant feedback, and market research into a continuously updated GTM Playbook for Extend’s Revenue teams.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Demonstrate Mastery: </strong>Show deep command of Extend's product fit for your vertical across Product & Shipping Protection.</span></li> </ul> <p><span style="font-size: 12pt;"><strong>GTM Strategy & Category Growth</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Own Your Portfolio: </strong>Drive top- and bottom-line growth for your verticals and define the product strategy for your verticals</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Shape Strategy: </strong>Define, execute, and present GTM strategy for your portfolio, ensuring it aligns with merchant, consumer, and Extend needs while outperforming competitors.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Identify Expansion Opportunities: </strong>Surface category growth and expansion opportunities, including preparing strategic angles for new and adjacent verticals.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Advise on Key Accounts: </strong>Act as strategic advisor on key accounts, key deals, and merchant growth</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Own Agentic Rule Creation: </strong>Execute strategic cost-saving decisions using Extend’s new claim intake AI agent.</span></li> </ul> <p><span style="font-size: 12pt;"><strong>Product Development</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Directly Influence the Warrantable Product Roadmap: </strong>Identify opportunities from competitive research, Pod learnings, and win/loss patterns, and turn them into product features.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Extend the Roadmap: </strong>Contribute to a multi-year warrantable product roadmap and fold new feature enablement into the GTM Playbook.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Ensure Competitiveness: </strong>Regularly review your portfolio to maintain best-in-class coverage and pricing through ongoing industry and category analysis.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Innovate: </strong>Design custom solutions for major retail partners like Peloton, Sonos, Oura Ring, Ashley Furniture, and more.</span></li> </ul> <p><span style="font-size: 12pt;"><strong>What We're Looking For:</strong></span></p> <p><span style="font-size: 12pt;"><strong>Must-Haves:</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size:…