Business Development Manager

About this role

End-to-End Sales CycleManage the entire sales process from lead generation to deal closure.
Qualify inbound leads from website and demo forms.
Conduct in-depth prospect and company research, and send personalized outreach.
Develop and refine Ideal Customer Profiles (ICPs), build outbound lists using tools like Apollo, and craft tailored messaging and sequences for each persona.
Plan and execute multi-channel outbound campaigns, monitor performance, and optimize based on engagement data.
Conduct sales calls and demos, create custom sales materials such as presentations and pricing proposals, and guide prospects through follow-ups, negotiations, and closing.

CRM & Process OptimizationMaintain up-to-date records and activities in our CRM.
Optimize CRM with automations and custom workflows.
Track and report on KPIs and campaign performance.

Marketing
Plan the marketing campaigns.
Define and setup LinkedIn and Google Ads campaigns.
Identify relevant keywords, target audiences, and draft ad creatives.
Monitor ad performance, engagement, and ROI.
Content: draft blog posts, whitepapers, and other targeted content.
Prepare tailored LinkedIn content for the company page and leadership.

Please feel free to apply with your CV, a short cover letter and relevant certificates if the following apply to you:Preferably a university degree in Business Administration, Marketing, Communication or Computer Engineering or strong relevant experience in the field for at least 3-5 years.
Serenely at home in the world of marketing as well as tech and finance, especially fintech, software or blockchain-related.
Fast-adapting and curious for innovative technologies, specifically blockchain technology.
Authentic, open and precise in your communication both in- and outbound.
Well-versed in creating on-point and highly specialised marketing campaigns (LinkedIn/Google Ads/other relevant Social Media).
Finding solutions on a day to day basis as well as identifying learnings and implementing efficient changes to further adapt and improve processes.
Teamwork is just as important for this position as the ability to successfully plan and run a project independently.
Approaching new leads courteously but competitively and offering help to our customers in understanding our innovative products, processes and prospects.
Developing and pursuing new and promising leads.
High proficiency in written and spoken English is required, in German this is a plus.

Why work with NYALA?Help us grow and become a substantial part of the innovative future of financial technology.
Work in a multi-cultural and diverse team, actually believing in our products and services.
Join us at our Mindspace offices - the co-working space to be at Ku-Damm and work remotely as well.
Profit from diverse learning and development opportunities with a personalised budget.
Enjoy perks such as subsidised KVB and Well-Pass memberships.