Business analyst (event registration & digital platform)

About this role

The Senior Business Analyst will play a strategic and operational role in designing and delivering a robust Event Registration Platform. This role is responsible for bridging the gap between business vision and technical execution by ensuring that business requirements are clearly defined, structured, validated, and successfully translated into implementable solutions.
Requirements
1. Business Engagement & Discovery
Conduct structured workshops, interviews, and walkthrough sessions with stakeholders across Events, Marketing, Operations, Finance, and IT.
Analyze and document current (“as-is”) processes and define optimized future (“to-be”) workflows.
Identify business objectives, KPIs, constraints, risks, and dependencies.
Capture and define functional and non-functional requirements with clear scope boundaries.

2. Requirements Documentation
Develop and maintain:
Business Requirements Document (BRD)
Functional Requirements Specification (FRS)
End-to-end process flows and swim lane diagrams
Data requirements and validation rules
Integration mappings and dependency documentation
Clearly define assumptions, risks, and out-of-scope items.
Ensure documentation is structured, complete, and suitable for implementation.
3. Agile & User Story Management
Translate requirements into well-defined user stories including:
Defined personas
Acceptance criteria (Given / When / Then format)
Dependencies and prioritization
Support backlog creation, grooming, and refinement activities.
Ensure stories are implementation-ready and aligned with business intent.
Maintain traceability between business requirements and user stories.

4. Stakeholder Alignment & Governance
Act as a single point of clarity for business requirements.
Facilitate requirement sign-offs and manage changes through formal change control.
Support UAT planning and map test cases to user stories and requirements.
Ensure alignment between business expectations and delivered features.

Required Skills & Experience
Core Experience (Critical – Must Have)
Minimum 5+ years of experience as a Business Analyst on digital/platform projects
Strong requirements elicitation and documentation expertise
Proven ability to convert business requirements into Agile user stories
Experience working with cross-functional stakeholders

Technical & Methodology (Must Have)
Strong understanding of Agile / Scrum delivery models
Hands-on experience with Jira, Azure DevOps, or similar backlog management tools
Experience creating process flows and diagrams using Visio, Lucidchart, or similar tools
Familiarity with API integrations and system dependencies