Builder Channel Regional Sales Director - Southeast Region

About this role

Position Summary
This role is not eligible for immigration sponsorship

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.
To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.Role and Responsibilities
The Builder Channel Regional Sales Director oversees and provides leadership for a multi-state regional market area, creating the sales plan for Samsung and Dacor brands executed through Builder Distribution. The role manages a team of 6 remote Sales Managers and develops the strategy for all builder trade customers across single-family (SF) and multi-family (MF) relationships, This director owns full P&L accountability for combined revenue across an 8-state territory — Florida, Georgia, North Carolina, South Carolina, Alabama, Tennessee, Mississippi, and Arkansas — and serves as the senior Samsung and Dacor brand representative to distributor principals, national and regional builders, multi-family developers, and architectural/design firms throughout the Southeast. The role requires a demonstrated strategic thinker who can translate organizational objectives into practical regional action plans while fostering a collaborative and inclusive team environment.
Position Objective
Revenue & Business Performance

Accountable for achieving all sales revenue goals for both Samsung and Dacor builder sales for the Southeast region.

Drive quote generation, pipeline development, and win-rate improvement across all segments: single-family (SF), multi-family (MF), MRO, hospitality, and remodeling.

Develop and execute the regional business plan, including annual and quarterly sales forecasts, account prioritization, and segment-level go-to-market strategies.

Keep abreast of competition, competitive issues, products, and market trends across the Builder channel; leverage strong national and regional market awareness to develop new strategies and refine competitive positioning to maximize Samsung and Dacor's competitive advantage.

Manage competitive displacement strategies to grow Samsung and Dacor share against key competitors in the Southeast new construction and remodeling markets.

Set measurable, specific, and compatible goals aligned with organizational objectives and values; prepare written presentations and reports for business reviews, sales presentations, trade shows, and internal executive reviews as needed.

Attend and participate in sales meetings, product seminars, national trade shows, and industry conferences to maintain market awareness and represent the Samsung and Dacor brands.

Team Leadership & Talent Development

Lead, coach, and develop a team of 6 remote Sales Managers across an 8-state territory, establishing clear KPIs, performance expectations, and individual development plans.

Drive a high-performance, accountability-driven team culture with emphasis on skill development, field coaching, and career progression; demonstrated ability to coach and elevate others analytically and strategically.

Own full-cycle talent management: recruiting, onboarding, performance reviews, succession planning, and performance improvement processes where required.

Develop and execute sales training materials and programs to build team capability across product knowledge, competitive positioning, negotiation, and customer engagement.

Foster a collaborative, inclusive team environment that shares best practices, elevates individual contributors, and builds organizational bench strength.

Responsible for personal development of direct reports and all recruiting for new or open positions within the region.

Distribution Strategy & Relationship Management

Create and manage the regional distribution strategy across distributor accounts — including independent Builder Distributors and Retail BDs,— ensuring all programs are implemented consistently.

Own senior-level relationship management with distributor principals and ownership groups, serving as the executive point of contact for strategic accounts in the Southeast.

Negotiate and manage annual distribution agreements, programming, and co-op marketing initiatives that drive sell-through and brand activation for both Samsung and Dacor.

Ensure Samsung and Dacor branded showrooms are properly resourced, trained, and executing display standards across the region.

Manage assigned MDF and Display budget to develop showroom and project business; analyze ROI of MDF investments to maximize market share impact.

Builder & Developer Strategy

Create the SF/MF builder strategy for the region, directing negotiations of contracts and programming; develop in-region SF national relationships based in the region.

Cultivate and maintain relationships with national and regional production builders at VP/Director-level purchasing and construction contacts, with particular focus on large key account planning and development.

Build influence with architectural and design firms — including NAHB, NKBA, and ASID-affiliated professionals — to ensure Samsung and Dacor are specified at the design stage of key projects.

Develop and execute multi-family developer relationships for large-scale MF appliance specifications; own executive-level relationships with major regional MF developers.

Be the voice of the customer — communicate direct builder and developer needs and requirements to internal teams to guide product development, process improvements,…