Brand Marketing Strategist (Mid-Level) | Remote

About this role

Headquarters: Remote

URL: https://www.toptal.com/

About the Role

We're looking for a Brand Marketing Strategist to execute brand positioning, content, and go-to-market initiatives for clients across industries — from brand consistency audits to hands-on creative production and channel-specific campaigns. This is a hands-on execution role: you'll take strategic direction and turn it into real deliverables, whether that's a brand audit and roadmap, multi-channel creative assets, or a growth-focused campaign. Scope and format flex by engagement, from short single-deliverable sprints to ongoing embedded work.

What You'll Do

Audit existing brand assets and presence, identifying inconsistencies and proposing a brand consistency roadmap

Develop brand messaging, positioning, and visual guidelines aligned with client strategy

Produce multi-channel creative content — social, email, print, or digital — depending on client need

Support go-to-market execution for new products, markets, or campaigns

Execute channel-specific campaigns (e.g., LinkedIn, paid social) when scope calls for it

Collaborate with client stakeholders to translate brand strategy into tangible marketing assets

Maintain brand consistency across touchpoints throughout the engagement

What You Bring

Solid experience in brand marketing, brand strategy, or brand-focused creative production

Portfolio of relevant brand-building work, agency or in-house

Design tool fluency (Adobe Creative Suite, Figma) for hands-on creative roles, or paid media platform experience (Meta, Google Ads) for growth-oriented roles

Strong written and visual communication skills

Ability to work independently against a defined scope and deliver on tight timelines

Comfort adapting to different client industries and brand voices

Nice to Have

Industry-specific experience matching the client vertical (industrial/B2B, consumer hardware, financial services, media/personal branding)

International market experience for clients operating outside the US

Experience with single-deliverable engagements (e.g., profile or channel-specific brand refreshes)

Why This Role

Varied scope: Work spans quick single-deliverable tasks to longer embedded creative production engagements

Real ownership: Take brand direction and turn it into finished, client-ready work

Cross-industry exposure: Work with clients across industrial, consumer, financial services, and media sectors

Flexible engagement structure: Hourly or full-time depending on the project

How to Apply

Ready to bring brand strategy to life across channels and industries? Apply through Toptal here: https://www.toptal.com/talent/apply

To apply: https://weworkremotely.com/remote-jobs/toptal-brand-marketing-strategist-mid-level-remote