Brand Marketing Manager

About this role

CareDx, Inc. is a leading precision medicine solutions company focused on the discovery, development, and commercialization of clinically differentiated, high-value healthcare solutions for transplant patients and caregivers. CareDx offers products, testing services, and digital healthcare solutions along the pre- and post-transplant patient journey, and is the leading provider of genomics-based information for transplant patients.

CareDx is seeking a Brand Marketing Manager to support and help shape pan‐organ brand strategy and execution. This role blends strategic thinking with hands‐on execution, partnering closely with Brand, Digital, Medical, Sales, and external agencies to translate business and brand strategy into high‐impact marketing programs.

The ideal candidate is a strong brand marketer- someone who can think strategically, structure ambiguous problems, and still roll up their sleeves to deliver best‐in‐class programs across channels. Ideally looking for local candidates but remote candidates will be considered.

Responsibilities:

Brand Strategy & Planning

• Partners with Brand Marketing leadership to support development of brand strategy, annual marketing plans, and campaign roadmaps aligned to business priorities

• Translates strategic imperatives into clear program objectives, messaging frameworks, and execution plans

• Contributes to customer segmentation, messaging refinement, and channel strategy to ensure programs are targeted, differentiated, and impactful

• Synthesizes market insights, performance data, and field feedback to surface strategic recommendations and optimization opportunities

Promotional Content & Marketing Asset Development

• Drives development of promotional content and marketing resources across digital and print channels, acting as the primary lead for webinars, email campaigns, and core print collateral (e.g., leave‐behinds)

• Develops content and thematic outlines with direction from Brand and Digital Marketing

• Owns end‐to‐end execution—aligning stakeholders, coordinating logistics, managing timelines, and ensuring flawless delivery

• Partners with regional teams to ensure message consistency, scientific integrity, and audience relevance

• Creates marketing assets aligned to CVAs, key data, and core marketing messages, with Brand Marketing oversight

• Collaborates on content mapping, formatting, and adaptation for multiple audiences (physicians, coordinators, administrators, etc.)