Bilingual Community Engagement Lead (Spanish Preferred) – LA County (Remote / Field)

About this role

Welcome to Brightline! We are searching for an LA County based Community Engagement Lead to join our BrightLife Kids team. In this role, you will play a critical part in advancing our partnership with the Children and Youth Behavioral Initiative (CYBHI) https://cybhi.chhs.ca.gov!

The State of California selected Brightline — out of more than 450 vendors — to provide free virtual behavioral health services to families with children ages 0–12. BrightLife Kids offers a modern digital experience featuring live coaching, personalized resources, parent peer communities, and local referrals — all at zero cost to families.

WHY THIS ROLE IS UNIQUE:

- High Autonomy & Impact: You won't just execute a pre-made plan; you’ll identify new opportunities, shape program strategy, and act as a thought partner to senior external leadership.

- Community & Field Presence: You will drive program adoption across complex local ecosystems and engage directly with families and community organizations out in the field.

EXPLORE OUR IMPACT:

- Website: brightlife.kids/ca https://brightlife.kids/ca

- Instagram: @brightlifekids https://www.instagram.com/brightlifekids

- LinkedIn: linkedin.com/showcase/brightlife-kids/ https://linkedin.com/showcase/brightlife-kids/

RESPONSIBILITIES

STRATEGIC MARKETING AND PARTNERSHIP STRATEGY:

- Develop comprehensive outreach and marketing strategies tailored to the specific demographics, cultures, and ethnicities of the target county.

- Create a partnership strategy that fosters mutual referrals, positioning BrightLife Kids as a valuable resource within the community.

- Build and nurture long-term relationships with senior external partners, including county health officials, school district leadership, and executive directors of major community-based organizations

- Operate with significant autonomy, managing a regional portfolio and presenting comprehensive updates and strategic recommendations at key milestones.

COMMUNITY OUTREACH AND ENGAGEMENT/HEALTH EDUCATION/HEALTH PROMOTION:

- Develop and adapt outreach and marketing strategies that span diverse and complex ecosystems, ensuring programs resonate across multiple stakeholder types

- Proactively identify service gaps and market opportunities; contribute to the design of new assets and engagement tactics

- Leverage existing networks and research methods to identify contacts within the target county, utilizing platforms such as Google, LinkedIn, and school district websites.

- Navigate and persuade varied audiences—from grassroots community groups to executive-level public health boards and School and Office of Education Boards —to align on shared goals for child mental well-being.

FIELD MARKETING AND EVENT PARTICIPATION:

- Lead and participate in high-visibility activation in-person events, online webinars, and school fairs, acting as a respected advocate for the BrightLife Kids mission.

- Provide informative materials and engaging discussions to educate parents about the importance of child mental well-being and the services offered by BrightLife Kids.

- Distribute branded swag and conduct webinars or in-person sessions to increase awareness and engagement.

PERFORMANCE TRACKING AND REPORTING:

- Track key metrics related to outreach, engagement, and conversion rates.

- Regularly report progress, insights, and recommendations to manager, marketing team and upper management to inform decision-making and optimize strategies.

- Leverage Salesforce as primary CRM tool

COLLABORATIVE IMPROVEMENT:

- Continuously gather insights from engagement efforts and incorporate feedback to quickly enhance outreach and marketing strategies.

- Identify opportunities for new assets and content to address evolving needs, particularly in nurturing long-term relationships.

REQUIREMENTS

EXPERIENCE & BACKGROUND:

- Minimum of 5 years of relevant experience in community engagement, public health, health promotion, or a related field (knowledge of pediatric mental health or early childhood development is a plus).

- Bilingual proficiency in Spanish is highly preferred.

- Experience navigating public/community health and school-based systems to build programs and gain community adoption.

OUTREACH, STRATEGY & SYSTEMS:

- Experience in cold outreach, relationship building, prospect research, and developing high-touch nurture campaigns.

- Proven experience with Salesforce (or similar CRM) to manage a partnership pipeline, track outreach performance, and use data to inform decisions.

- Deep understanding of communication strategies and proven expertise in engaging specific demographics, cultures, and ethnicities.

COMMUNICATION & PROFESSIONAL STYLE:

- Excellent written/verbal communication skills with strong public speaking confidence and event participation experience.

- Demonstrated ability to operate independently with minimal oversight, managing complex projects with a proactive growth mindset and high agility.

- Excited to be recognized as a respected advocate for child mental well-being within the community.

LOCATION & PHYSICAL EXPECTATIONS:

- Must be based in California with reliable transportation.

- Flexible schedule to accommodate 2–3 evening or weekend events per month

- Able to lift up to 25 lbs, stand for extended periods (4–6 hours), and staff outdoor in-person events in various weather conditions.

WE OFFER SEVERAL BENEFITS, PERKS, AND STIPENDS:

- Medical, Dental, Vision, Long-Term Disability, Life Insurance, Flexible Spending Account, and 401k

- 14 Company Holidays, paid time off, paid sick days, parental leave and a full holiday shutdown!

- Health and Wellness Stipend and Professional Development Reimbursement

TOTAL REWARDS & COMPENSATION

At Brightline we have built a total rewards philosophy that includes fair, equitable, competitive, geo-based compensation that is performance and potential based. Our strategy is based on robust market research,…