B2C Retention Manager

About this role

We're looking for a B2C Retention Manager to take end-to-end responsibility for our customer communications: owning the strategy, optimizing email, push, and in-app campaigns, and partnering with analytics, creative, and product teams. You'll drive effective customer engagement, deliver impactful campaigns, and ensure our messaging is always relevant, creative, and data-driven.

Job Responsibilities

• Develop and implement a comprehensive communication strategy across all CRM channels – design, test, and adopt best practices for email, push, and in-app communications;

• Create and execute advanced CVM strategies to drive LTV growth and increase user retention;

• Design and launch both trigger-based and bulk messaging campaigns, including A/B testing of all hypotheses;

• Analyze campaign performance, track key metrics daily, generate actionable insights, and rapidly adjust strategies for maximum effectiveness;

• Collaborate with data analysts: set analytical tasks, generate hypotheses, analyze user behavior, and optimize promotional budgets;

• Work closely with design, copywriting, product, development, and analytics teams to deliver engaging and creative marketing communications;

• Monitor market trends, integrate best practices, roll out new tools, and stay updated on CRM platform developments;

• Prepare presentations and reports for the team and stakeholders, ensuring transparency of ongoing work via Slack and Asana.
Requirements

• 3+ years of relevant experience in CRM/CVM B2C marketing with proven experience of channel ownership;

• Excellent command of modern CRM platforms and push notification services, from trigger setup to technical integration;

• Strong analytical skills, including data-driven decision making, hypothesis testing, and confident execution of A/B tests;

• Practical experience with trigger-based communications, user retention, and win-back strategies;

• Proven experience in managing budgets for promotional activities;

• Excellent soft skills, including outstanding communication abilities for collaboration with cross-functional teams and external partners;

• Self-motivation, proactivity, and the ability to thrive in ambiguous environments and manage multiple channels simultaneously;

• Language proficiency: Fluent in English; other languages are a plus.
Benefits

• Flexible schedules and opportunity to work remotely;

• Ambitious and supportive team who love what they do, appreciate each other, and grow together;

• Internal programs for adaptation and training, development of soft skills, and leadership abilities;

• Partial compensation for participating in external training and conferences;

• Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world;

• Corporate prices on hotels and travel services;

• MyTime Day Off - an extra non-working day without loss of compensation.

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