B2B Marketing Manager

About this role

Summary
Nasoft is hiring on behalf of Makaseb for a B2B Marketing Manager.
We are looking for a strategic and results-driven marketing professional to lead B2B marketing initiatives that drive demand generation, strengthen brand positioning, and support business growth. The ideal candidate will develop and execute data-driven marketing strategies, generate qualified leads, and collaborate closely with Sales and cross-functional teams to optimize the customer journey and maximize marketing performance.

Responsibilities:

• Develop and execute the overall B2B marketing strategy aligned with business goals.

• Identify target industries, customer segments, and buyer personas.

• Build and manage quarterly marketing plans and campaign calendars.

• Plan and execute lead generation campaigns across multiple channels.

• Oversee website content, landing pages, email marketing campaigns, and social media.

• Develop lead nurturing workflows to improve conversion across the customer journey.

• Collaborate closely with the Sales team to create presentations, case studies, and sales enablement materials.

• Conduct market, customer, and competitor research to identify growth opportunities.

• Monitor campaign performance, lead quality, pipeline contribution, and marketing ROI.

• Manage marketing budgets, external agencies, and marketing technology platforms.

• Analyze campaign data and provide actionable recommendations to improve performance.

• Prepare regular reports and present marketing insights to leadership.
Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

• 3–5 years of experience in B2B Marketing, Growth Marketing, or Demand Generation.

• Previous experience in a B2B services company, digital marketing agency, or SaaS environment is required.

• Proven experience in developing and executing lead generation campaigns.

• Strong understanding of customer journey mapping, buyer personas, and marketing funnels.

• Experience collaborating closely with Sales teams to support pipeline growth.

• Knowledge of CRM systems and marketing automation tools.

• Experience with email marketing, content marketing, LinkedIn marketing, and landing page optimization.

• Familiarity with marketing analytics tools such as Google Analytics (GA4) and Looker Studio or similar platforms.

• Strong analytical, communication, project management, and stakeholder management skills.

• Ability to manage multiple projects in a fast-paced environment.
Benefits
Working Conditions & Benefits:

• Working days: 5 days (From Sunday to Thursday).

• Working Hours: 9 hours (9:00 AM – 6:00 PM), including a 1-hour break.

• Social Insurance.

• Professional growth and learning opportunities.

• Gym Subscription Discount.

Job Tybe: On-Site ( El Sheikh Zayed City)