Associate Paid Social and Programmatic Lead

About this role

About Rocket Clicks

At Rocket Clicks, we help Family Law Firms grow through focused, performance-driven digital marketing.

We are not a generalist agency. We are building the definitive growth partner for family law firms by combining deep marketing expertise, real law firm operating experience, and a disciplined approach to execution.

Our team thrives on solving hard problems, improving client performance, and building trusted long-term relationships. We care about results, and we also care about how the work gets done.

Our culture is rooted in six core values:

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Proactive – We anticipate opportunities and act before problems arise.

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Disciplined – We remain focused and committed to excellence.

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Candid – We communicate clearly and directly.

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Empathetic – We understand and respect the perspectives of others.

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Accountable – We take ownership of results, good or bad.

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Results-Oriented – We focus on outcomes, not busyness.

If these values resonate with you, you’ll feel right at home at Rocket Clicks!

POSITION SUMMARY

The Associate Paid Social & Programmatic Lead owns execution of paid social and programmatic media across the Rocket Clicks client roster. Reporting to the Director of Paid Media, this role consolidates paid social, display, and CTV work that currently sits with search-focused account teams and takes direct ownership of campaign builds, budget pacing, audience design, creative briefing, measurement, and performance analysis on those channels.

This is a channel role, not an account role. Rather than owning a book of clients, you own Meta, LinkedIn, TikTok, Snapchat, Reddit, X, YouTube, and programmatic display and CTV across every account that runs them. Because these channels are not currently run to a single standard, you are also building the standard.

Strategy is developed in partnership with the Director of Paid Media, who holds final approval. You are expected to bring complete recommendations rather than open questions: the hypothesis, the cost, the expected outcome, how it will be measured, and what you would trade off to fund it.

Required: Advanced Meta Ads expertise, hands-on programmatic experience, a lead generation background, the ability to write creative briefs and direct creative production, and fluency with AI tools and workflow design.

KEY RESPONSIBILITIES:

Channel Ownership & Campaign Execution

• Build, launch, manage, and optimize paid social campaigns across Meta, LinkedIn, TikTok, Snapchat, Reddit, X, and YouTube.

• Own programmatic display and CTV execution in StackAdapt, Simpli.fi, or comparable DSPs, including inventory quality control, domain allow and block lists, made-for-advertising exclusions, and frequency capping.

• Consolidate paid social and programmatic work currently distributed across account teams, and establish one consistent standard for how these channels are built, named, and managed.

• Own channel architecture across accounts: campaign objectives, audience definitions, exclusions, placements, budget structure, and naming conventions.

• Maintain budget pacing across every account and channel you own, and surface pacing risk before it becomes a shortfall.

• Diagnose cost per lead increases, creative fatigue, audience saturation, delivery problems, and lead quality drops. Trace symptoms to root cause across audience, creative, offer, placement, bid strategy, and tracking.

• Direct Paid Media Specialists on social and programmatic execution tasks where delegation makes sense, and review that work before it ships.

• Stay current on platform changes, ad policy shifts, signal loss, and how AI-driven ad products change targeting, creative, and measurement.

Creative Direction & Brief Development

• Write creative briefs that specify the offer, audience, awareness stage, message hierarchy, format and aspect ratio requirements, and testing structure, so designers and editors can execute without a follow-up meeting.

• Plan creative testing: concept volume, variant structure, what makes a test valid, and when a test is finished.

• Review creative before launch for message match, platform compliance, brand alignment, and conversion soundness.

• Distinguish creative problems from targeting, offer, and landing page problems, and route each to the right fix.

• Maintain a creative library and performance record so winning concepts are reused across accounts and losing ones are not repeated.

• Run competitor creative research using Meta Ad Library and equivalent tools, and translate findings into testable concepts.

Landing Page & Conversion Path Input

• Specify what a paid social landing page needs to do, including message match to the ad, offer clarity, form design, mobile experience, and load speed. Web development builds the pages. You own the vision and the QA.

• Review published pages against the brief and flag gaps before traffic is scaled.

• Recommend lead magnet and gated offer structures where they fit the audience and the sales cycle, particularly in B2B accounts.

Measurement, Lead Quality & Reporting

• Own measurement integrity on paid social and programmatic, including Meta Conversions API, event match quality, pixel and server event deduplication, UTM discipline, and reconciliation between platform-reported numbers and GA4.

• Support offline conversion feedback loops so CRM outcomes flow back into the platforms and optimization improves against qualified leads rather than raw form fills.

• Be accountable for cost per qualified lead, not only cost per lead. Work with account teams and client intake data to understand what happened to the leads you generated.

• Apply sound attribution judgment to channels that do not behave like search, including view-through, incrementality, holdout and geo testing, and awareness of when reported conversions are capturing demand that already existed.

• Report clearly on what changed, why it changed, and what action is being taken.

Strategy Recommendation &…