Associate Director US Oncology Marketing Patient Channel Strategist

About this role

Job Description
Our Marketing team is passionate about bringing our medicines and vaccines to our patients around the world. Through digital marketing and engagement analytics, we are able to understand our patients’ and customers’ needs and strive to provide solutions to meet them.

A key member of the U.S. Oncology Marketing team, the Patient Channel Strategist will be responsible for defining the media strategies, approving the tactical plans and aligning on the performance measurement for all supported Oncology assets. They will work hand-in-hand with internal and external media, creative and analytic partners to ensure all promotional efforts align with Brand priorities and maximizes business impact.

Primary Responsibilities:

• Utilize data to validate Consumer media strategy, planning and executional decisions (budget, channel mix, messaging, audience/segments, publishers/networks…) to maximize business impact.

• Approve all media plan changes (i.e., budget cuts, increases, optimizations, etc.) within their aligned book of busines.

• Provide strategic guidance to the Patient Architect team regarding audience definitions, segmentation, targeting, testing, measurement, new capabilities, etc.

• Establish channel, targeting and messaging best-practices utilizing historical performance data and industry knowledge – by brand and at a portfolio level.

• Ensure all performance reporting incorporates data-driven insights and recommendations.

• Evaluate new analytical tools/technologies/methodologies to generate additional marketing performance insights.

• First-line of escalation for their aligned Patient Architects

• Working with other teams within the organization to collaborate on or lead ROI/Media Mix Modeling/Patient level analyses and business impact studies

• Working in a complex matrix organization where exceptional collaboration is required to obtain desired results

Position location: Upper Gwynedd, PA with Hybrid work model (combination of in-office and remote) or Virtual (remote) with the flexibility to travel onsite when needed

Travel Requirements: 10-15%
Education Requirements:

• Required: BA/BS

Required Experience and Skills:

• A minimum of 6 years combined strategic marketing, media agency, brand management experience in any industry, is required

• Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations

Preferred Experience and Skills:

• Ten (10) years omni-channel marketing and campaign design experience with an emphasis on Consumer media digital strategy that optimizes overall patient experience to drive business results

• Passion for digital media strategy, data and socializing key insights through persuasive story-telling that brings meaningful and actionable context to drive more data-informed decision making

• Strong knowledge of marketing and Consumer media targeting, channel execution and performance measurement

• Demonstrated change management skills with ability to lead, advocate, influence, and collaborate across various functions at all levels

• Experience influencing without direct authority and working successfully with cross-functional teams

• Strong business acumen with ability to translate complex and technical concepts clearly and concisely to broad audiences

• Innovative mindset with affinity toward experimentation and appropriate risk taking

• Demonstrated ability to lead complex projects/solutions with hands-on, detail-oriented approach

• Oncology marketing experience

Required Skills:
Consumer Marketing, Detail-Oriented, Influencing Without Authority, Market Access, Marketing Strategies, Market Research, Media Planning, Media Strategies, Oncology, Oncology Marketing, Promotional Marketing, Strategic Marketing Consulting, Strategic Thinking, Strategy Development, Vendor ManagementPreferred Skills:
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The primary location for this posting is:
USA - Pennsylvania - North Wales (Upper Gwynedd)
Where required by law, the compensation range for this role is provided below.

The salary range for the primary location of this role is:
$156,900.00 - $247,000.00
This range reflects the Company's reasonable expectation of the base salary applicable to this role at the time of posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications,…