Associate Director, Paid Social Media

About this role

<div class="content-intro"><p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>WHO WE ARE</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. </span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.  </span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany.  Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more.</span></p> <p> </p> <p> </p> <p> </p></div><p><span style="font-size: 12pt;"><strong>YOUR ROLE</strong></span></p> <p><span style="font-size: 12pt;">As a champion of paid social media, the Associate DIrector is responsible for delivering a level of innovation and excellence in the work produced for our clients. This requires an in-depth understanding of paid social media, along with all media channels and how they intertwine, as well as the intricacies of media activation and campaign performance analysis.</span></p> <p><strong><span style="font-size: 16px;">This is a NY based role, and we offer a hybrid work setting. </span></strong></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Manage a team in planning and executing campaigns on a mix of the following platforms: Meta, TikTok, X, LinkedIn, Pinterest, Snapchat, Reddit</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">A strategic POV and the ability to translate that strategy into smart and sound paid social tactics.<br></span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Providing strategic leadership based on an in-depth knowledge of each clients’ business.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Ability to provide holistic proactive strategies across multiple accounts: including cross channel strategic optimization, learning agenda, and operational accountability.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Understanding of brand and direct response social initiatives offered in social media paid advertising (i.e. measurement and tracking capabilities specific to platforms).</span></li> <li><span style="font-size: 12pt;">Skilled in leading day to day client relationships</span></li> <li><span style="font-size: 12pt;">Liaising, collaboration and building a partnership with internal team members, from account (media planning) to integrated investment teams.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Balancing and meeting deadlines and challenges with strong organizational skills.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">A compassionate leader who manages by example. You enjoy training and managing others and take pride in the team success.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Bringing a positive and optimistic outlook which contributes to our strong company culture and growing business goals.</span></li> </ul> <p><span style="font-size: 12pt;"><strong>REQUIREMENTS </strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">5+ years’ working with paid social media and strategy. Media agency experience is highly desirable. </span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"> Experience in managing large budgets (six figure monthly budgets, minimum).</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">A thorough understanding of the paid social media landscape and how it’s…