Associate Director, HCP Marketing (Health Systems & Long-Term Care)

About this role

About Acadia Pharmaceuticals

Acadia is committed to turning scientific promise into meaningful innovation that makes the difference for underserved neurological and rare disease communities around the world. Our commercial portfolio includes the first and only FDA-approved treatments for Parkinson’s disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advancements with a robust and diverse pipeline that includes mid- to late-stage programs in Alzheimer’s disease psychosis and Lewy body dementia psychosis, along with earlier-stage programs that address other underserved patient needs. At Acadia, we’re here to be their difference.

Please note that this position is based in Princeton, NJ or San Diego, CA. Acadia's hybrid model requires this role to work in our office three days per week on average.

Position Summary:

Reporting to the Senior Director, HCP Marketing, the Associate Director, HCP Marketing - Health Systems & Long-Term Care leads the development, execution, and optimization of Nuplazid HCP marketing strategy across two priority channels: Health Systems and Long-Term Care (LTC). This role serves as the strategic marketing lead and dedicated partner to the Health Systems team and the LTC sales organization, translating brand strategy into channel-specific customer, value, access, promotional, and pull-through initiatives that support appropriate use of Nuplazid across integrated delivery networks (IDNs), Centers of Excellence (COEs), hospitals, skilled nursing facilities (SNFs), and assisted living facilities (ALFs).

The Associate Director owns the integrated channel plan and provides strategic direction across account-based marketing, care pathway and transitions-of-care initiatives, non-personal promotion, customer engagement, and field execution. The role works with substantial autonomy to establish priorities, recommend investment and resource allocation, and align cross-functional stakeholders. Success requires strong expertise in organized customer marketing, Long-Term Care, access dynamics, and multi-stakeholder decision-making, along with disciplined commercial execution and compliance.

Key Responsibilities:

Health Systems Marketing Strategy & Leadership

• Lead development and execution of the Health Systems channel marketing strategy, ensuring alignment with the Nuplazid brand plan and broader commercial priorities.

• Serve as the strategic marketing partner to the Health Systems organization, identifying customer needs, channel opportunities, barriers to adoption, and required capabilities across IDNs, COEs, hospitals, and key institutions.

• Lead development of account-based resources and value and access materials anchored in real-world evidence (RWE), health economics and outcomes research (HEOR), and healthcare resource utilization (HCRU) data.

• Provide strategic direction for tools that support electronic health record interventions, medication transitions of care, discharge order-set discussions, and care pathway development, in partnership with Health Systems, Medical, Market Access, Health Information and Technology, Legal, Regulatory, and Compliance.

• Establish account-planning frameworks and channel priorities that help the field identify, evaluate, and advance system-level opportunities.

• Lead congress- and key opinion leader-related engagement planning relevant to Health Systems in partnership with Brand Development and KOL Engagement.

Long-Term Care Marketing Strategy & Leadership

• Lead development and execution of the LTC channel marketing strategy, ensuring the needs of LTC customers and the LTC sales organization are reflected in brand planning and resource prioritization.

• Serve as the strategic marketing lead to the LTC sales organization, translating customer, market, and field insights into channel-specific initiatives across SNF and ALF settings.

• Own the strategic development and lifecycle management of LTC core visual aids, reprints, leave-behinds, in-service decks, account-planning resources, and facility-directed tools.

• Develop resources that support engagement with Medical Directors, Directors of Nursing, consultant pharmacists, pharmacy stakeholders, administrators, and other decision-makers influencing care for geriatric patient populations.

• Partner with LTC Regional Account Managers and Market Access to develop value and access materials, including HCRU-based resources, that address channel-specific barriers and opportunities.

• Lead marketing support for LTC Marketing/Insights Committee meetings and translate insights into recommendations for channel strategy, messaging, and execution.

• Ensure LTC messaging reflects the clinical, operational, pharmacy, formulary, and multi-stakeholder dynamics of the setting while remaining aligned with the overall Nuplazid core story.

Non-Personal Promotion, CRM & Omnichannel

• Own the integrated annual marketing plan for the Health Systems and LTC channels, including objectives, priorities, key initiatives, sequencing, performance measures, and budget recommendations.

• Lead development and execution of customer relationship management (CRM) and non-personal promotion (NPP) initiatives, including email campaigns, rep-triggered emails (RTEs), digital and banner assets, and other channel-specific engagement approaches.

• Provide strategic direction for HCP-facing website content and updates relevant to Health Systems and LTC, ensuring alignment with channel strategy and omnichannel campaigns.

• Use customer, field, market, and performance insights to identify gaps, recommend optimization, and evolve the channel plan.

Cross-Functional Leadership, Governance, & Execution

• Lead cross-functional planning and decision-making across Sales leadership, Medical Affairs, Market Access, Patient Support Services, Commercial Insights and Analytics, Legal, Regulatory, Compliance, Sales Training, and Commercial Operations.

• Influence priorities and…