Associate Director/Director, Long Term Care Marketing (Alzheimer's Disease Agitation)

About this role

Axsome Therapeutics is a biopharmaceutical company leading a new era in the treatment of central nervous system (CNS) conditions. We deliver scientific breakthroughs by identifying critical gaps in care and develop differentiated products with a focus on novel mechanisms of action that enable meaningful advancements in patient outcomes. Our industry-leading neuroscience portfolio includes FDA-approved treatments for major depressive disorder, excessive daytime sleepiness associated with narcolepsy and obstructive sleep apnea, and migraine, and multiple late-stage development programs addressing a broad range of serious neurological and psychiatric conditions that impact over 150 million people in the United States. Together, we are on a mission to solve some of the brain’s biggest problems so patients and their loved ones can flourish. For more information, please visit us at www.axsome.com and follow us on LinkedIn and X.

About This Role:

Axsome Therapeutics is seeking an Associate Director/Director, Long Term Care Marketing. This role is responsible for developing and executing strategy and tactics for the launch of Alzheimer’s Disease Agitation in key channels such as LTC. The Marketer will develop and execute both personal and non-personal promotion tactical plans in line with brand strategies. This role will collaborate cross functionally with Market Access, Regional Marketing, Patient Marketing, Patient Support Services, Sales, Market Access, Data & Market Analytics, as well as other internal and external partners. Deliverables to include POA development, brand communications, cohesive messaging and content tailored for specific audiences, etc. This individual reports to the Executive Director, Marketing, Alzheimer’s Disease.

This role is based at Axsome’s HQ in New York City with an on-site requirement of at least three days per week. We are unable to consider candidates who are looking for fully remote roles.

Job Responsibilities and Duties include, but are not limited to, the following:

• Work cross-functionally to adapt the launch strategy for Alzheimer’s Disease Agitation to maximize potential in key channels

• Partner with Market Access, Market Insights, Medical Affairs, and Regional Marketing to develop and align tailored marketing messages, tactics, and resources for each channel of business

• Lead Legal / Regulatory / Medical review of all channel-specific materials

• Lead strategy for national society interactions and congress meetings by channel

• Collaborate with multiple external agencies including creative, digital, media, and P2P

• Identify appropriate measurements & ROI, and develop comprehensive reporting to evaluate effectiveness of specific channel promotion initiatives

• Identify strategic market opportunities and make recommendations to enhance brand penetration into key channels

• Manage timelines and budgets in accordance with brand plan

Requirements / Qualifications

• BA or BS, advanced degree preferred

• 8-10 years of experience in the pharmaceutical industry including a minimum of 6 years in marketing

• Experience in leading the successful…